Senior Marketing Manager

Confidential Company is a leader in providing cutting-edge credit, compliance, and customer management software solutions for the automotive industry. The Senior Marketing Manager is responsible for planning, organizing, managing, and executing all marketing functions to achieve sales, growth, profitability, and brand objectives.

Responsibilities:

• Develop innovative marketing strategies and plans to drive sales efforts, including launching new products and services
• Manage and execute all marketing tactics as outlined in the marketing strategy, including email, social, web, lead generation, PPC/SEO
• Work with external vendors on digital marketing strategies, graphic design, and website execution
• Help develop annual marketing plans and the strategies, tactics, and resources necessary to achieve system and goals
• Provide leadership and/or support the design, development, and implementation of products and service lines
• Create attribution that can track, measure, and analyze performance, and provide performance reporting at the campaign level
• Collaborate with product managers and sales operations on new product launches
• Develop messaging and positioning for new products and solutions
• Develop and execute dealer-facing content and sales tools, including product sheets, website content, product videos, press releases, and customer testimonials
• Develop relationships with key industry press contacts and oversee PR program

Requirements:

• 4+ years of B2B marketing within the Automotive SaaS industry
• Experience executing lead generation campaigns, including Account-Based Marketing (ABM)
• Advanced copywriting skills
• Comprehensive understanding of social media
• Experience with search engine optimization
• Hands-on experience with attribution, metrics, and tracking
• Bachelor's degree in Marketing, Business, or related field