Director of Product Marketing

Cortex is an AI-powered Internal Developer Portal that helps engineering teams ship better software faster. They are seeking a Director of Product Marketing to own the product marketing strategy, craft positioning and messaging, and drive product launches while collaborating across Product, Sales, and Marketing teams.

Responsibilities:

• Own Cortex's product marketing strategy, including positioning, messaging, and competitive differentiation that drives pipeline and revenue
• Build sales enablement programs that work, including pitch decks, battle cards, demo scripts, objection handling, and proof points that help reps close deals faster
• Create customer-facing assets including case studies, whitepapers, solution briefs, and website content that communicate clear business value
• Lead competitive intelligence efforts, tracking how competitors position themselves and arming the team with differentiated messaging
• Develop deep customer insights through win/loss analysis, customer interviews, and market research to refine our ICP and buying journey
• Partner with Customer Success on expansion and upsell messaging for existing customers
• Partner with product to shape roadmap priorities based on market insights and translate new features into compelling narratives that drive adoption
• Lead product launches end-to-end, ensuring Sales, Marketing, and Customer Success are aligned and equipped to drive results
• Drive analyst relations strategy and manage relationships with Gartner, Forrester, and other key industry analysts
• Measure and report on the impact of product marketing activities on pipeline, win rates, and revenue
• Build and mentor a high-performing product marketing function as we continue to grow

Requirements:

• 8+ years in product marketing at a B2B SaaS company; developer tools, infrastructure, or platform software experience strongly preferred
• Proven track record owning positioning and messaging that directly influenced pipeline and revenue growth
• Deep understanding of technical buyers (CTOs, VPs of Engineering, Platform/DevOps Engineers) and complex enterprise sales cycles
• Excellent storytelling ability with a knack for translating technical concepts into business value
• Strong sales enablement background; you know what Sales needs to win and how to deliver it
• Data-driven approach to decision making with ability to tie marketing activities to business outcomes
• Experience conducting customer research, competitive analysis, and market segmentation
• Experience launching products that developers and engineering leaders actually care about
• Strong cross-functional collaboration skills and proven ability to influence without authority
• Ability to move fast, prioritize ruthlessly, and deliver results in a dynamic startup environment
• Technical background or hands-on experience as an engineer, technical writer, or in developer relations
• Experience at a high-growth startup through a key inflection point (Series B to IPO)
• Background managing or mentoring product marketers
• Experience with developer communities and marketing to technical audiences