Product Marketing Manager

Comscore is a trusted leader in cross-platform measurement, helping brands, publishers, and platforms understand audience engagement. They are seeking a Product Marketing Manager to lead the go-to-market launch of new products, develop customer-centric messaging, and ensure sales readiness across teams.

Responsibilities:

• Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan
• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
• For each product launch, conduct market segmentation, define ideal customer profiles, define launch phases, develop product positioning/value props and articulate KPIs for benchmarking
• Own the development of customer/external roadmaps for different customer segments in your product area(s)
• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
• Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape
• Partner closely with Brand Marketing in developing market-facing narrative, ensuring accurate product positioning and proof points are incorporated into social, event and other external activations
• Develop competitive analysis resources, including battle cards

Requirements:

• 5+ years of marketing experience, including at least 3 years of direct product marketing experience for a tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products
• Strong understanding of the ad ecosystem holistically, across all formats and channels
• Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement
• Experience building and executing marketing and go-to-market plans and campaigns
• Master of simplicity: organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concisely
• Strong writing, presentation skills and analytical orientation – must love data, and be able to articulate the business impact
• Excellent interpersonal skills to interact with cross-functional teams, and external partners
• Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment