Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. The CJA / Adobe Web SDK Engineer is responsible for designing, implementing, and maintaining data collection and event instrumentation that powers analytics, reporting, and personalization use cases across Adobe Experience Platform.
Responsibilities:
- Implement and configure Adobe Web SDK for web and digital experience data collection
- Design and deploy event instrumentation aligned with business and analytics requirements
- Validate event payloads, identity capture, and data collection accuracy
- Maintain versioning, documentation, and governance of tracking implementations
- Map digital interactions to XDM schemas and field groups
- Configure and manage datastreams, tags, and environment promotion workflows
- Ensure accurate identity and consent signals are captured and passed downstream
- Optimize data capture strategies for performance and maintainability
- Enable data flows into Adobe Experience Platform and Customer Journey Analytics
- Support integrations with RTCDP, AJO, and other downstream consumers
- Provide consistent data interfaces supporting reporting, segmentation, and personalization use cases
- Collaborate with platform teams to align collection with enterprise data models
- Monitor event data quality, completeness, and schema adherence
- Troubleshoot collection gaps, duplication, latency, or identity issues
- Implement governance and consent enforcement within collection configurations
- Ensure observability and validation practices are embedded in deployment workflows
- Partner with frontend, analytics, and data engineering teams on instrumentation strategy
- Participate in architecture discussions and contribute to collection standards
- Support CI/CD-style deployment workflows for tags and configuration changes
- Produce documentation for tracking plans, mappings, and implementation decisions
Requirements:
- Hands-on experience implementing Adobe Web SDK
- Experience with Adobe Experience Platform data collection and datastream configuration
- Experience supporting Customer Journey Analytics datasets and reporting readiness
- Strong understanding of digital analytics instrumentation practices
- XDM schema mapping and event modeling
- Understanding of identity capture and linkage strategies
- Data quality validation and governance awareness
- Familiarity with consent and privacy signal handling
- Experience working within collaborative delivery workflows and version control practices
- Familiarity with deployment lifecycle management for data collection/tagging environments
- Strong troubleshooting and validation skills
- Experience working within Adobe Experience Cloud ecosystems
- Exposure to RTCDP or Journey Optimizer integrations
- Understanding of event streaming or real-time data ingestion concepts
- Experience supporting enterprise-scale analytics implementations