Sr. Product Marketing Manager - Outpatient Wound Care

PolyNovo Limited is committed to improving patient outcomes through innovative medical devices. The Sr. Product Marketing Manager will lead the marketing strategy for outpatient wound care, focusing on adoption and market expansion while collaborating with various teams to enhance product lifecycle execution.

Responsibilities:

• Own the downstream product marketing strategy for PolyNovo’s outpatient wound care portfolio
• Define positioning, value propositions, and messaging tailored to outpatient care settings
• Align product strategy with site-of-care economics, workflow realities, and reimbursement drivers
• Support new product launches, line extensions, and indication expansion relevant to outpatient use
• Develop and execute integrated marketing campaigns to drive awareness, trial, and adoption
• Partner with Sales to translate strategy into field-ready tools, including: Sales decks & leave-behinds, Case studies and clinical storytelling, Objection handling and competitive positioning
• Support national, regional, and local programs that accelerate outpatient growth
• Deeply understand outpatient wound care dynamics, including: Referral patterns, Economic decision-makers, Competitive landscape (synthetic vs. biologic solutions)
• Conduct voice-of-customer research with physicians, nurses, administrators, and IDNs
• Monitor competitive activity and proactively evolve messaging and strategy
• Partner with Market Access to ensure clear reimbursement positioning
• Translate complex reimbursement pathways into simple, actionable field tools
• Support educational efforts related to coverage, coding, and payment in outpatient settings
• Serve as the primary outpatient marketing liaison across: Sales leadership & field teams, Medical Affairs & Clinical, Global Marketing & Product teams
• Align U.S. execution with global brand strategy while tailoring for local market needs
• Contribute to annual marketing planning, budgeting, and performance measurement

Requirements:

• Bachelor's degree required (Bachelor's degree in Marketing, Business Administration, or a related field preferred)
• 5+ years of experience with a proven track record in Product Management within Healthcare or Medical Devices, including success in building, motivating, and leading teams
• 5+ years of experience in product marketing or downstream marketing
• Experience in medical devices, wound care, regenerative medicine, or adjacent healthcare markets
• Proven success supporting sales teams and commercial execution
• Strong understanding of outpatient healthcare environments
• Ability to translate clinical and economic value into compelling commercial messaging
• Excellent communication, collaboration, and project management skills
• Travel Flexibility: Willingness to travel as required, potentially up to 50%
• Direct experience in outpatient wound care, skin substitutes, biologics, or surgical products
• MBA or advanced degree preferred
• Exposure to reimbursement, coding, and coverage dynamics
• Experience working in matrixed, global organizations
• Comfort operating in high-growth, evolving markets