Growth Marketing Manager

Zivian Health is dedicated to expanding access to high-quality healthcare through innovative software solutions. They are seeking a Growth Marketing Manager who will focus on acquisition and activation while executing growth optimization projects across multiple channels.

Responsibilities:

• Plan and execute growth optimization projects across multiple channels (paid, organic, partnerships, and product-led growth)
• Support acquisition efforts including paid media, SEO, content distribution, and landing page optimization
• Build and optimize automated lifecycle marketing campaigns (email, SMS, in-app) to drive activation and retention
• Collaborate with product and engineering to test onboarding flows, conversion points, and user journeys
• Use GTM tools to enrich data and support sales engagement
• Analyze performance using dashboards and experiments (A/B tests, cohort analysis, funnel analysis)
• Translate data and insights into clear recommendations and next steps
• Contribute to overall growth strategy while owning execution of specific initiatives
• Regular reporting on growth and funnel performance

Requirements:

• Experience in SaaS and healthcare strongly preferred
• Experience with HubSpot or similar CRM platforms required
• Experience with marketing automation tools required (HubSpot, Customer.io, Marketo, etc.)
• 3–5 years of experience in growth marketing, digital marketing, or related roles
• Experience working across multiple marketing domains, such as: Paid acquisition (Google, Meta, LinkedIn, etc.), content/seo, email/lifecycle marketing, conversion rate optimization, partnerships or referrals
• Strong understanding of growth marketing principles: experimentation, rapid iteration, metrics-driven decision-making
• Comfort working with, drawing conclusions from, and proposing solutions using data
• Clear communicator who can collaborate cross-functionally with Product, Implementation, Sales, and Design teams
• Heavy bias toward action. Ability to work independently. Unafraid to ask questions when blockers are encountered