Marketing Operations Manager

Customer.io is a platform that helps companies send automated communications effectively. They are seeking a Marketing Operations Manager to design, build, and optimize marketing operations to enhance their SaaS product's reach and efficiency, collaborating closely with various teams to support overall business objectives.

Responsibilities:

• Maintain rigorous data analysis and auditing practices to uphold data integrity
• Implement and refine processes and integrations to improve overall marketing operational efficiency
• Ensure seamless functionality across all platforms for optimal data flow and accessibility
• Support the development and execution of marketing campaigns for CIO
• Operationalize campaign creation, deployment, and management processes to ensure efficiency and effectiveness on behalf of our Growth and Demand Generation teams
• Own and manage all aspects of Google Analytics, including monitoring web tracking metrics like visitors, sessions, conversions, and SEO performance
• Manage relationships with agencies regarding GA, Ads, and website optimization
• Collaborate closely with the sales, product, customer success, and other marketing teams to ensure marketing efforts support overall business objectives

Requirements:

• 3-5 years in Revenue Operations, Marketing Operations or Sales Operations (Ideally at a B2B SaaS company)
• 2+ years working in a fast-growing start-up environment where a growth mindset, adaptability and a drive for continuous improvement are valued
• High Technological Proficiency in CRM and database management systems (e.g., Salesforce, Snowflake), integration architecture and process building
• Experience in managing Google Analytics and other similar web analytics tools
• Demonstrated capability in building & managing custom integrations integrations, including comfort working with APIs and webhooks
• Comfort building, testing and deploying roust no-code automators in tools such as N8n, Zapier, SFDC Flows, Postman etc
• Strong problem-solving skills with a history of using automation to address complex issues
• Experience in data handling, including analytics, database management and SQL
• Ability to independently manage projects and contribute to team goals while maintaining detailed documentation and adhering to internal project management methodologies
• Highly self-motivated with a passion for software, automation, integration, and continuous learning
• Exceptional organizational skills, with experience in project management methodologies and thorough documentation practices
• A team-oriented mindset with the ability to work effectively under minimal supervision