Key skills
Marketing automation platformsLoyalty programsCopywritingCustomer lifecycle managementAnalytical mindsetBrand developmentSegmentation strategiesA/B testingCommunication skillsCross-departmental collaborationA/B TestingCommunicationCollaboration
About this role
Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry. The Lifecycle Marketing Manager will develop and execute communication strategies for the myDinova Rewards program, focusing on engagement, retention, and growth through email and push notifications.
Responsibilities:
- Develop and execute email and push notification strategies across the customer lifecycle
- Write engaging copy that drives customer action and reinforces the value of myDinova Rewards
- Own the communications calendar and campaign strategy from user acquisition and onboarding to retention and reactivation
- Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage, partnering with the Marketing Automation Manager on technical implementation
- Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity across all channels
- Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution
- Analyze campaign performance data to identify trends, insights, and optimization opportunities
- Design and implement A/B testing strategies to improve engagement and point redemption
- Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions
- Work cross-functionally with product and technology teams to align messaging with new features and capabilities
Requirements:
- Experience with marketing automation platforms required (SFMC or Braze a plus)
- Experience with loyalty programs required; hospitality/dining industry experience is a plus
- Strong copywriting skills with ability to craft compelling, personalized messaging
- Deep understanding of customer lifecycle stages and segmentation strategies
- Analytical mindset with ability to translate data into actionable insights
- Brand development experience with consistent execution across channels
- Excellent communication and cross-departmental collaboration skills
- Bachelor's degree in a related field
- 5+ years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management