Performance Marketing Manager (Native Advertising)

Dovebrace Ltd is a fast-growing digital publisher and performance marketing leader in the insurance and healthcare space. They are seeking a highly analytical Performance Marketing Manager to lead and scale native advertising efforts across various insurance verticals, managing budgets, creative direction, targeting, and performance optimization to drive high-quality leads at scale.

Responsibilities:

• Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets
• Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards
• Identify and unlock new revenue opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks
• Translate complex datasets into actionable insights that materially improve performance and competitive advantage
• Diagnose performance bottlenecks through root-cause analysis and implement high-impact optimizations across targeting, bidding, creative, and funnel strategy
• Build scalable reporting frameworks and dashboards that enable faster, smarter decision-making across the team
• Leverage automation, tracking infrastructure, and emerging technologies to create operational leverage and drive efficiency
• Develop differentiated campaign angles and positioning tailored to the Medicare audience that improve click quality and downstream conversion value
• Partner cross-functionally to align media strategy, creative execution, and compliance requirements into a cohesive growth engine
• Stay ahead of regulatory changes, platform policies, and competitive dynamics to proactively adapt strategy
• Build repeatable acquisition playbooks that turn successful tests into scalable, durable revenue streams
• Continuously raise the performance bar by introducing new experimentation frameworks and performance standards

Requirements:

• 3-7 years of experience in performance marketing, preferably in the insurance lead generation vertical
• Proven track record of managing and optimizing native advertising campaigns in high-value, considered purchase verticals
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
• Experience with marketing analytics tools and platforms such as Looker
• Proficiency in setting up and managing campaigns in Taboola, Outbrain, and other relevant platforms
• Excellent project management skills with the ability to thrive in a fast-paced environment
• Bachelor's degree in Marketing, Business, or a related field (or equivalent years of experience)
• Highly quantitative mindset with a data-driven approach to decision-making
• Outstanding presentation and communication skills, both written and verbal
• Critical thinking and creative problem-solving abilities