Senior Product Marketer

Phantom is the modern money app used by tens of millions around the world, combining everything needed to manage, spend, and grow money in one simple experience. As a Senior Product Marketer, you will develop and execute marketing campaigns, define positioning and messaging, and work cross-functionally to ensure successful product launches and customer adoption.

Responsibilities:

• Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting
• Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors
• Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
• Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness

Requirements:

• 5+ years experience as a full-time Product or Content Marketer
• Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
• Excellent communication and storytelling abilities to convey product benefits effectively
• Understanding of marketing principles and digital marketing tactics
• Creative thinking to develop innovative marketing strategies and content
• Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis
• Excellent written and verbal communication skills
• Data-driven, comfortable interpreting data to generate insights and inform creative decisions
• Proven ability to influence cross-functional teams without formal authority
• Experience in crypto