Group Product Manager, Identity Resolution (Remote)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. The Group Product Manager will lead the Go-To-Market strategy for Experian's Digital and Offline Identity Resolution and Collaboration product portfolio, engaging with clients and ensuring alignment between market needs and product offerings.

Responsibilities:

• Champion the Go-To-Market strategy for Experian's Digital and Offline Identity Resolution and Collaboration product portfolio, ensuring tight alignment between market needs, product positioning, and sales execution
• Ensure offerings are competitively positioned, priced and aligned with value delivered
• Serve as the primary client-facing product lead, engaging with top-tier advertisers, platforms, and publishers to understand business objectives, evaluate fit with Experian identity solutions, and recommend best-fit architectures or new solution concepts
• Act as a subject-matter expert on identity resolution, educating internal teams and clients on technical concepts such as deterministic/probabilistic matching, cross-device graphs, clean rooms, and privacy-enhancing technologies
• Support strategic sales engagements, participating in client meetings, solutioning sessions, and escalated conversations where product expertise is required
• Act as an escalation point for complex client solutioning, helping unblock revenue by creatively applying product capabilities
• Partner with internal Product Managers who lead development execution - providing market context, validating requirements, and ensuring product investments map to revenue and adoption goals
• Develop commercially grounded product roadmaps, balancing short-term client needs with long-term strategic differentiation
• Translate emerging industry developments (privacy regulation, signal loss, CTV, retail media expansion, etc.) into actionable product implications and commercial opportunities
• Collaborate with Marketing and GTM teams to define messaging, launch new offerings, create enablement materials, and ensure consistent market positioning
• Conduct structured customer discovery and validation, synthesizing client inputs into insights that influence product strategy and go/no-go decisions
• Define product metrics, KPIs, and success criteria, ensuring actionable tracking toward revenue, adoption, and partner ecosystem health
• Represent Experian in industry forums and standards bodies, maintaining active involvement in groups such as IAB, NAI, DAA, or Prebid to influence and anticipate market direction

Requirements:

• 8+ years' experience working within the ad-tech and/or mar-tech industry
• 5+ years' experience in a commercially focused product management role
• Strong understanding of technology and services that the market uses relative to identity across multiple sectors such as demand-side, supply-side, publishers, connected TV, and advertisers
• Expertise in assessing competitive offerings in the identity sector and shaping product differentiation, positioning, and roadmap priorities accordingly
• Experience with iterative product development (Agile) delivering business value to customers early and continuously while still working towards a broader strategic vision
• Experience translating ambiguous client requirements into structured product proposals
• Ability to communicate highly technical identity concepts to non-technical stakeholders
• Experience with clean rooms, data collaboration, or privacy-enhancing technologies (now table stakes)
• Able to educate and communicate with all audiences including engineers, salespeople, marketers, customers, and executive leadership