Product Marketing Director, Exact Path

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. As the Director of Product Marketing for Exact Path, you will lead strategic initiatives that connect educators and learners with transformative tools designed to accelerate learning for every student.

Responsibilities:

• Lead the long‑range go‑to‑market strategy for Edmentum’s assessment and personalized learning solutions, owning 1–3‑year strategic planning, product launch orchestration, and integrated campaign activation
• Craft compelling narratives, messaging, and positioning that clearly articulate solution value, elevate sales performance, and strengthen customer engagement across all market segments
• Drive cross‑functional alignment by partnering closely with Product, Sales, and Customer Success to ensure cohesive, end‑to‑end go‑to‑market execution across the organization
• Transform market intelligence into action leveraging research, competitive insights, educator feedback, and product usage data to influence product roadmaps and inform marketing decisions
• Mentor and grow emerging marketing talent, fostering a culture rooted in Edmentum values while building scalable processes that support team development and operational excellence
• Represent Product Marketing as a strategic thought partner in assessment and personalized learning initiatives, ensuring the voice of the customer and the market are at the forefront of strategic decisions

Requirements:

• 5–10 years of product marketing experience, including 3+ years in leadership, with domain expertise in K–12 or EdTech, particularly assessment and personalized learning
• A track record of launching and scaling education solutions with measurable impact
• Proven experience in go-to-market strategy, positioning, and messaging
• Skilled storyteller, able to simplify complex ideas for diverse audiences
• Use of research, experimentation, and data to inform decisions, able to anticipate market shifts and proactively evolve strategy
• Demonstrated success in cross-functional collaboration and stakeholder influence
• Ability to resolve complex cross-functional challenges and mentor peers, leading through influence and empathy, fostering collaboration and inclusivity
• Comfortable navigating ambiguity and driving enterprise-wide impact
• Champion experimentation, growth mindset, and calculated risk-taking
• Strong organizational, communication, and presentation skills
• Bachelor's degree in Marketing, Business, or a related field (MBA a plus)
• Willingness to take on evolving responsibilities based on business needs