Marketing Automation Manager

Risepoint is an education technology company that provides support and expertise to universities and colleges. The Marketing Automation Manager will strategize, build, and optimize automation campaigns to enhance student engagement throughout their educational journey.

Responsibilities:

• Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations
• Identify both front-end and back-end opportunities to enhance the automation development and performance
• Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students
• Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns
• Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement)
• Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption
• Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance
• Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws
• Coordinate with Business Technology team on Salesforce automation releases

Requirements:

• BS in Marketing or Business Administration or Analytics
• 5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies
• 2+ years' experience with Salesforce automation (Flows) administration and troubleshooting. Proven ability to develop, document and follow through on a comprehensive automation testing strategy
• 2+ years' Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting)
• Proven automation audience segmentation and A/B and/or multivariate testing experience
• Experience in defining customer need states and articulating into unique target customer segments
• Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
• Automation experience querying, extracting, and analyzing large data sets
• Excellent interpersonal skills and the ability to work effectively with people at all levels
• Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
• Self-starter, self-motivated and a team player
• Highly organized with great attention to detail