Digital Marketing Manager - REMOTE

Radiant Systems Inc is seeking a Digital Marketing Manager to drive day-to-day execution across inbound media channels. This role involves partnering with various stakeholders to optimize paid programs that support key business priorities, focusing on campaign execution and measurement.

Responsibilities:

• Execute and optimize inbound media programs across key channels, including SEM (Google Ads), paid social, display, and select trade media placements
• Manage tactical campaign execution including audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting
• Support ABM activation using platforms such as Propensity and Demandbase (account/intent targeting, audience builds, and performance monitoring)
• Manage campaign measurement fundamentals: build and maintain UTM frameworks, ensure accurate tracking, and partner with analytics teams/agencies to troubleshoot and improve attribution
• Partner with marketing operations to support HubSpot workflows and campaign execution needs (e.g., routing, lists, and automations), ensuring a smooth handoff from click to conversion
• Coordinate with agencies and internal stakeholders to activate trade media programs (briefing, creative specs, tracking setup, lead delivery requirements, and post-campaign reporting)
• Apply understanding of pharma/biotech audiences and buying signals to help refine targeting and segmentation, including familiarity with lifecycle/pipeline concepts and how they influence messaging and audience definition
• Support the setup, analysis, and optimization of digital media campaigns in key marketing technology platforms, including HubSpot, Google Analytics, and related tools

Requirements:

• Hands-on experience in Inbound Digital Marketing
• Experience with SEM (Google Ads), paid social, display, and trade media placements
• Ability to manage tactical campaign execution including audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting
• Experience with ABM activation using platforms such as Propensity and Demandbase
• Knowledge of campaign measurement fundamentals including UTM frameworks and accurate tracking
• Experience partnering with analytics teams/agencies to troubleshoot and improve attribution
• Familiarity with HubSpot workflows and campaign execution needs
• Ability to coordinate with agencies and internal stakeholders for trade media programs
• Understanding of pharma/biotech audiences and buying signals
• Experience with lifecycle/pipeline concepts and their influence on messaging and audience definition
• Experience with digital media campaigns in marketing technology platforms including HubSpot and Google Analytics
• Preferably based in Eastern North America or the EU