Product Marketing Specialist

Universal Technical Institute, Inc. is seeking a Product Marketing Specialist to develop and maintain product-specific insights for local and national media plans. This role involves working closely with various marketing teams to achieve inquiry and enrollment goals across UTI's technical training programs.

Responsibilities:

• Develops knowledge and understanding within Marketing department to inform both local and national media plans in support of inquiry, enrollment, and start goals
• Creates and maintains competitive analyses to identify the strengths and weaknesses of their assigned UTI/MMI programs as compared to other STEM educators, community colleges, public universities and on-the-job training
• Intersects with UTI departments outside of Marketing to foster a further understanding of UTI's curriculum, external partnership synergies, and evolving organizational goals, for each assigned program
• Monitors program results and proactively develop and shares strategies to optimize advertising spend while achieving program KPIs
• Engages in quarterly planning workshops and assists with creative development and tactical strategies that leverage the competitive advantages and value propositions that resonate with UTI's prospective students
• Capitalize on competitive advantages and key value propositions to support messaging, event execution, content development, inquiry generation, and enrollment
• Supports and delivers enhancements to further develop the content and outcomes of events pertaining to their assigned programs
• Responsible for managing updates relevant to their programs across internal and customer-facing collateral and sales tools
• Supports the planning and execution of new program launches
• Other duties as assigned

Requirements:

• Bachelor's Degree (preferably in Marketing, Communications or Journalism), or equivalent experience with demonstrated ability (required)
• Minimum two-four (2-4) years of experience in marketing, marketing project management, and/or product marketing/management (required)
• Demonstrated history of managing complex multi-channel projects to successful completion (required)
• Fast-paced, self-starter with a driving curiosity for revenue generating marketing strategies
• Highly organized, able to multi-task successfully, detail oriented and ability to work under tight deadlines
• Ability to prioritize critical tasks ahead of routine ones, as well as prioritize schedule demands with an appreciation and recognition of key, critical issues
• Strong conceptual skills and the ability to support and communicate ideas
• Ability to produce routine reports and correspondence; ability to communicate effectively with employees and executives within the organization
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to creatively work through challenging projects that involve several variables and multiple stakeholders
• Collaborative and team-oriented with exceptional organizational, written and oral communication skills
• Functional knowledge of Microsoft Office systems
• Able and willing to communicate, think, learn, and reason
• Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
• Safely ambulate and/or maneuver when on-site at Company locations
• Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders
• Experience in a lead generation/direct response environment a plus
• Experience navigating data-driven platforms to analyze and interpret trends that result in proactive and strategic recommendations a plus
• Experience with lead generation and marketing within the Education industry is a plus
• Experience with postsecondary technical career training and/or other industry experience is a plus