Concentrix is seeking an experienced Salesforce Data Cloud/Data 360 Expert to join our team. This role will focus on designing, implementing, and optimizing Salesforce Data Cloud solutions to drive unified customer profiles and real-time personalization. The candidate will work closely with IT and business teams to unlock the full value of our Salesforce ecosystem.
Responsibilities:
- Lead design and implementation of Salesforce Data Cloud / Data 360 (and Data Cloud One) solutions, ensuring proper integration with Sales, Service, and Marketing Cloud
- Develop and manage data models, identity resolution rules, and segmentation frameworks
- Configure and optimize Data Streams, Calculated Insights, Segments, and Activation Targets
- Implement zero-copy/federation, sandbox strategies, and governance models for scale and compliance
- Partner with stakeholders (IT, marketing, service) to translate requirements into technical deliverables
- Drive real-time data ingestion, profile unification, and personalization use cases
- Provide guidance on data governance, optimized credit consumption, and other sustainability best practices
- Troubleshoot and resolve Data Cloud issues, including data ingestion, identity resolution, and activation flows
- Stay updated on roadmap features, particularly Data Cloud One, Agentforce, and AI-driven capabilities, and advise on adoption strategies
- Train and mentor internal teams on best practices for Data Cloud usage
Requirements:
- 5+ years Salesforce ecosystem experience, with at least 2–3 years focused on Salesforce Data Cloud
- Hands-on expertise with Data Cloud One, including staging schemas, multi-org/companion org harmonization, and governance
- Strong understanding of identity resolution, householding, data modeling, and segmentation
- Experience integrating Data Cloud with Sales Cloud, Service Cloud, Marketing Cloud Engagement, Marketing Cloud Personalization, and external data sources
- Proficiency in data ingestion (APIs, Mulesoft, connectors, web SDKs) and activation (paid media, personalization engines, CRM, service workflows)
- Knowledge of credit consumption strategies, sandbox replication, and zero-copy/federation approaches
- Strong problem-solving skills, with the ability to translate business needs into scalable technical solutions
- Salesforce Data Cloud Consultant Certification strongly preferred
- Experience with Agentforce / AI Copilot integrations
- Familiarity with Adobe, LiveRamp, Sprinklr, or other Martech/Adtech platforms
- Strong understanding of data governance, privacy compliance (GDPR/CCPA), and security best practices
- Background in nonprofit or healthcare industries is a plus