Director of Performance Marketing

MNTN is a company that prioritizes its people and is recognized for its innovative approach to Connected TV advertising. They are seeking a Director of Performance Marketing to lead strategy and execution across paid channels, focusing on driving measurable growth and building a high-performing team.

Responsibilities:

• Own MNTN’s performance marketing strategy across paid channels (CTV, search, paid social, programmatic, emerging channels)
• Accountable for delivering against signup growth, customer media spend, CAC, and efficiency targets, with performance measured against defined business KPIs
• Lead experimentation across channels, creative, audiences, and messaging—then scale what works
• Build, coach, and lead a high-performing performance marketing team
• Own budgets, forecasting, and performance reporting with a strong ROI mindset
• Lead full-funnel optimization to increase signups and conversion rates
• Partner closely with Sales, RevOps, and Lifecycle Marketing to align on goals and scale
• Bring new ideas, tools, and approaches to keep MNTN ahead of the curve
• Drives measurable growth in qualified website traffic and product signups, with clear accountability to volume and efficiency targets
• Improves conversion rates across the acquisition funnel through disciplined testing and optimization
• Builds and scales a high-velocity experimentation engine across paid channels to unlock incremental traffic and signup growth
• Owns and optimizes paid budgets with a sharp focus on cost per signup and traffic quality
• Partners cross-functionally to ensure traffic and signup growth translates into measurable business impact

Requirements:

• 8–12+ years of experience in performance and/or growth marketing, with at least 3+ years leading teams
• Proven track record of driving pipeline and revenue through paid channels (ecommerce experience strongly preferred)
• Deep understanding of how to drive action through paid media campaigns
• Strong analytical skills—you're comfortable with the data and know how to turn insights into action
• Experience managing meaningful budgets and scaling efficient growth
• A collaborative operator who partners well across teams and challenges assumptions constructively
• Comfortable in a fast-moving environment where priorities shift, and expectations are high
• Experience in ad tech, martech, SaaS, or high-growth startups
• Deep experience with all paid media channels, including paid search, paid social (Instagram and Linkedin), connected TV, programmatic, podcasts, and more
• Experience building performance marketing from a growth-stage foundation