Product Marketing Manager

ModMed is a company focused on modernizing the healthcare experience through innovative software solutions. They are hiring a Product Marketing Manager to develop marketing strategies for key buyer personas, create effective messaging, and support product launches to enhance customer engagement and sales.

Responsibilities:

• Develop the annual product marketing plan for their respective persona across all relevant ModMed products and services
• Ushers relevant product and services launches for their persona through the concept-to-market process (product idea to launch), working with the ELT team, to review, approve, and ensure ongoing organizational launch readiness
• Leads the team to develop customer benefit messaging and positioning
• Develops compelling sales enablement materials: website content, blog posts, white papers, webinars, videos, slide decks, and data sheets. Partners with sales enablement to deliver training
• Crafts and continually refines the story to unlock the potential of our products and services, helping our customers deliver better care to their patients through our solutions
• Leads the ongoing updates of competitor info, including battlecard updates, for competitors unique to their persona. Feeds competitive insights into the cross-specialty, cross-persona battlecards
• Identify key trends, market drivers, and customer requirements for products and services across specialties, while acting as a subject matter expert and sharing this information with the sales and product teams

Requirements:

• Bachelor's degree in Business or Marketing
• 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement
• Experience in a business-to-business (B2B) environment with high-tech (SaaS) products/services required, ideally in healthcare
• Experience driving direction and alignment with large cross-functional teams
• Strong writing, speaking, and presentation skills
• Strongly prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters; We are open to considering non-local candidates with health-tech product marketing experience who can travel domestically up to 15% and are willing to work during eastern business hours
• MBA preferred
• Certification(s) from Product Marketing Alliance or Pragmatic Institute