Senior Manager, Web Marketing

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. The Senior Manager, Website Marketing will lead the strategy, performance, and evolution of Edmentum's digital presence across B2B and DTC web properties, focusing on user experience, site reliability, and measurable business impact.

Responsibilities:

• Lead the long‑term vision and strategy for Edmentum's website ecosystem, ensuring it delivers exceptional experiences and business value
• Drive UX/UI excellence, experience optimization, accessibility, and A/B testing to elevate usability and conversion performance
• Oversee information architecture, SEO strategy, and messaging alignment to improve search performance and user intent matching
• Guide development execution and contribute hands‑on engineering expertise to ensure secure, scalable, fast, and resilient web infrastructure
• Ensure governance, platform health, privacy compliance, and accessibility across all Edmentum web properties
• Lead analytics, reporting, experimentation, and performance optimization to inform strategic decisions and improve funnel outcomes
• Collaborate with Marketing, Product, IT, Enrollment, Customer Experience, and Finance teams to support integrated digital campaigns and lifecycle programs
• Lead and mentor a small team of web developers, fostering growth and accountability

Requirements:

• Deep experience in website strategy, UX/UI, digital experience management, and design systems for both B2B and B2C environments
• Ability to review, refactor, and ship production-ready code using modern web technologies such as HTML, CSS, JavaScript, React, PHP, SQL, and Laravel
• Skilled in SEO, analytics, experimentation, and conversion rate optimization across diverse user journeys
• Understanding of content architecture, CMS governance, and how to design intuitive information structures
• Expertise in UX/UI, CRO, and eCommerce flows, including direct-to-consumer engagement models
• Knowledgeable in ADA/WCAG accessibility standards and implement inclusive design principles
• Strong background in site security, infrastructure reliability, and data privacy protocols
• Familiarity with version control systems, CI/CD pipelines, and modern cloud-based hosting environments
• Effective collaboration with cross-functional partners and management of external creative or technical vendors
• Experience managing, coaching, and leading others to achieve ambitious goals
• Proficiency with digital, creative, and analytics tools such as GA4, SEMrush, Figma, Algolia, CraftCMS/Commerce, Marketo, Digistorm, GTM, Osano, and AWS