Marketing Product Manager

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, focused on unlocking value through cutting-edge technology. The Marketing Product Manager will lead web experience strategies for product releases, translating customer insights into actionable recommendations while collaborating with cross-functional teams to deliver innovative digital solutions.

Responsibilities:

• Lead end-to-end web launches for products and features, defining vision, success metrics, and operating models
• Translate web insights into upstream influence on product roadmaps, positioning, and naming decisions
• Deliver executive-ready narratives that connect web insights to investment priorities and guide quarterly and seasonal planning
• Champion the customer experience by making principled decisions that maintain clarity, accessibility, and trust
• Act as the strategy hub across SEO, AI-driven search (AEO), content strategy, design, development, and experimentation to deliver a single, prioritized plan
• Identify and implement opportunities to leverage AI for personalization and workflow acceleration
• Manage cross-functional teams, including design, engineering, analytics, and retail partners, ensuring alignment and delivery of measurable results
• Lead vendor and agency relationships, writing outcome-based SOWs, holding partners accountable for quality, speed, and business impact

Requirements:

• 10+ years of experience in web strategy, product, or e-commerce for complex consumer portfolios
• Deep understanding of information architecture, page strategy, funnels, attribution, and Core Web Vitals
• Strong data literacy with experience defining metrics, running experiments, and using insights to guide roadmaps
• Proven success leading cross-functional teams across design, engineering, analytics, and business partners
• Experience applying AI for content scaling, personalization, or workflow acceleration within governance constraints
• Executive-level communication skills; able to simplify complexity and drive decisive action
• Demonstrated ability to manage creative, design, development, and martech vendors to deliver innovative solutions
• Experience managing multi-brand or multi-category portfolios across global markets and multiple locales, including right-to-left (RTL) languages
• Experience driving innovation with agencies and systems integrators, including piloting new approaches tied to measurable business outcomes
• Comfort leading in agile environments with scaled content operations
• Knowledge of AI-optimized search (AEO) and schema strategies to improve content discoverability and retrieval