Sr Manager, Growth and Revenue Digital Marketing (REMOTE)

Charles River Laboratories is a contract research organization that supports the development of new drug therapies. The Sr. Manager, Growth and Revenue Digital Marketing leads the development and execution of data-driven digital programs aimed at converting buyer intent into measurable pipeline and revenue, while collaborating with the Strategic Marketing leadership team.

Responsibilities:

• Develop and own the digital growth strategy across the digital customer experience including paid media, organic search, content syndication, and web to drive qualified demand for products and services
• Partner with marketing and commercial leadership to translate revenue targets into channel plans, pipeline goals, and digital demand programs than span multiple businesses/portfolios
• Build and optimize full-funnel digital programs aligned to sales cycles including nurture flows, retargeting, and account-based digital activation
• Analyze customer behavior, intent signals, 3rd-party audiences, and digital patterns to identify high-value segments and growth opportunities
• Oversee web conversion strategy, including UX improvements, landing page optimization, conversion rate optimization, and experimentation
• Orchestrate the digital layer of ABM initiatives for priority accounts and key therapeutic areas
• Partner with product marketing and content teams to define content gaps, develop digital content packages, and ensure alignment with therapeutic and service-line narratives
• Manage agency relationships, ensuring performance accountability and alignment to revenue outcomes
• Mentor and develop digital marketing team members; promote a culture of experimentation, data fluency, and growth thinking

Requirements:

• Bachelor's degree in marketing, digital marketing, business, or documented equivalent experience
• 10 years of experience building and driving multi-channel B2B digital marketing strategy
• Demonstrated experience building and driving digital pipeline and revenue
• Knowledge of the pharma, biopharma, biotech, academic, government, and industrial markets for CRO products and services
• Strong interpersonal and relationship-building skills; experience in dealing with multiple and diverse internal collaborators and interacting with business and technology partners across all organizational levels
• Develop and implement digital strategies that engage current and prospective customers to drive successful business outcomes through multiple digital touchpoints and channels
• Collaborate and influence across a complex and dynamic global, regional and corporate digital marketing organization to anticipate, optimize, and evolve digital marketing strategies
• Review and communicate digital marketing metrics, making strategic insights and recommendations in collaboration with corporate and divisional analytics teams
• Educate and influence non-digital partners on new data sources, digital marketing capabilities and technologies and how to best use them in their go-to-market strategies
• Maintain knowledge and skills within emerging digital marketing capabilities ensuring these are shared and adopted across the organization
• Able to create and control campaign budgets
• Channel expertise within paid and organic social, marketing automation, display advertising, retargeting, pay-per-click advertising, paid and organic search, and third-party database advertising
• Experience leveraging AI tools for digital content creation and optimization across channels
• Strong critical thinking skills and can visualize metrics to clearly communicate key insights
• Strong understanding of how online customer journeys interact with the sales process and an understanding of how leads and opportunities are optimally tracked and measured through a sales pipeline
• Strong project management and organizational abilities
• Ability to prioritize workload effectively as well as identify and resolve problems by completing tasks with a strong attention to detail
• Effective and efficient communication skills to facilitate working in cross-functional teams and with collaborators and agencies to deliver the best results
• Proficient to expert skills in the following tools (or comparable tools): Google Analytics, PowerBI, pivot tables, Pardot, Salesforce, LinkedIn Campaign Manager, Google AdManager, Google TagManager, Conductor, Office365