Senior Director of Marketing and Growth – Property Reach

PeopleFinders is the premier online service for consumers to locate, contact and verify people and businesses. The Senior Director of Marketing and Growth at Property Reach will own customer acquisition, reduce churn, increase LTV, and grow MRR, while executing a hands-on, full-funnel marketing strategy.

Responsibilities:

• Own and deliver on KPIs: signups, MRR, CAC, LTV, churn, ROAS
• Build and execute optimized multi-channel campaigns across paid search, social, SEO, email, and retargeting
• Manage, measure, and scale acquisition and lifecycle campaigns with a direct link to revenue
• Run all marketing initiatives through HubSpot (automation, segmentation, reporting)
• Leverage Marketing Analytics dashboards, reports, and real-time campaign visibility
• Track funnel metrics and optimize performance using Google Analytics GA4
• Manage and mentor the Director of Marketing, as well as internal and external resources
• Indirectly oversee the Social Media Manager through your Director
• Collaborate with Sales, Product, and Dev to align marketing with roadmap and revenue goals
• Lead from the front—strategy, execution, and iteration all roll up to you
• Own and optimize a monthly paid media budget across Google, Meta, and emerging platforms
• Make spending decisions that prioritize CAC efficiency and LTV growth
• Influence future hiring decisions as performance justifies scale

Requirements:

• 8+ years of performance-focused B2B SaaS marketing experience
• Recent experience in Real Estate
• Proven ability to hit MRR growth targets within very specific ICPs
• Skilled in scaling paid acquisition (Google Ads, Meta), CRO, lifecycle/email marketing
• Leading SEO/GEO initiatives to drive organic growth across Search and AI landscapes
• Data-driven mindset with a strong focus on data, testing, and rapid iteration
• Confident team leader and cross-functional collaborator
• Proven ability to translate strategy into execution with fast iteration and measurable outcomes
• Experience in PropTech, real estate, skip tracing, and/or data SaaS subscription models
• Deep experience in HubSpot (workflows, attribution, email flows) and ABM platforms
• BI reporting tools and channel-specific marketing analytics tools (dashboards, performance tracking, and analysis)
• Google Analytics GA4 360 (conversion funnels, attribution)
• Familiarity with tools like Segment, Looker, Hotjar, or similar
• Experience in positioning a brand as a category leader through creative campaigns
• Skilled at gaining cross-functional buy-in and influencing without authority in fast-paced environments