Global Marketing Manager - OT Cybersecurity and Electrical Services

Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. They are seeking a dynamic and experienced Global Marketing Manager to lead the marketing strategy for their Operational Technology Cybersecurity and Electrical Services portfolio worldwide, responsible for shaping the marketing vision and driving demand generation.

Responsibilities:

• Developing and executing global marketing strategies for OT Cybersecurity and Electrical Services, including integrated campaigns, content creation, and go-to-market plans
• Collaborating with cross-functional teams (Technical Units, Regional Marketing, Communications, Offer Management, and Sales) to ensure alignment with overall business objectives
• Defining and articulating the value proposition for OT Cybersecurity and Electrical Services, emphasizing risk mitigation, compliance, and operational continuity
• Leading the strategic narrative for these offerings, guiding demand generation and sales enablement efforts to strengthen market positioning
• Creating compelling, customer-focused content for digital platforms, sales collateral, thought leadership pieces, and event materials
• Leveraging market intelligence and competitive insights to identify growth opportunities and refine marketing initiatives
• Conducting research and benchmarking to stay ahead of industry trends, regulatory changes, and emerging threats in OT environments
• Driving global campaign execution in collaboration with regional teams, ensuring consistent messaging and brand positioning across all markets
• Promoting Siemens’ leadership in OT Cybersecurity and Electrical Services through innovative marketing approaches and strategic partnerships
• Continuously optimizing marketing performance by applying best practices and data-driven insights

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 7+ years of experience in B2B marketing, preferably in OT Cybersecurity, Electrical Services, or industrial technology sectors
• Strong understanding of OT environments, cybersecurity principles, and electrical service offerings
• Proven success in developing and executing global marketing strategies and campaigns
• Expertise in market research, competitive analysis, and growth opportunity identification
• Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences
• Project management proficiency and experience working in global, cross-functional teams
• Familiarity with digital marketing tools and demand generation strategies
• Self-driven and results-oriented, with strong organizational skills and ability to meet deadlines
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship
• Advanced certifications in cybersecurity or electrical services marketing are a plus
• Fluent in additional languages are an advantage