Staff Product Designer

Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry. They are seeking a Staff Product Designer to set the strategic direction for their mobile-first loyalty program and to enhance design impact across their growing product. The role involves establishing design systems, influencing product strategy, and ensuring high-quality design outputs as the team scales.

Responsibilities:

• Set the strategic UX direction for our mobile products (iOS and Android), establishing design vision that connects to business outcomes and long-term product strategy
• Build our design system from the ground up—creating the frameworks, patterns, components, and guidelines that enable our small team to design and ship faster with consistency and quality
• Partner with product and engineering leadership to shape product roadmap and strategy, bringing user insights and design thinking to high-stakes decisions
• Identify systemic design opportunities and challenges across our mobile experience, proposing scalable solutions that improve user engagement, retention, and business metrics
• Drive clarity and structure when product direction is unclear—independently framing problems, defining success criteria, and creating alignment in our fast-paced startup environment
• Lead complex, cross-functional initiatives that require organizational alignment, from gamification strategy to personalization systems to rewards architecture
• Think strategically about mobile-first consumer product growth: acquisition funnels, activation moments, habit formation, and retention mechanics
• Establish design standards, processes, and best practices that scale as the team and product grow—from design reviews to research methodologies to documentation
• Use data and research at scale to inform strategic decisions: analyzing patterns across user segments, measuring the impact of design initiatives, and identifying high-leverage opportunities
• Influence outcomes beyond your direct work by raising design quality, improving processes, and coaching other designers to think more strategically
• Develop and mentor senior designers, helping them grow their strategic thinking, systems thinking, and design leadership capabilities
• Represent design in cross-functional strategic discussions with product, engineering, and business leadership—advocating for user needs and long-term design quality
• Collaborate with marketing and growth teams to ensure coherent user experiences across the entire customer journey—from acquisition through retention
• Anticipate technical and organizational challenges before they impact product delivery, proactively addressing them through strategic design decisions

Requirements:

• 8+ years of product design experience with demonstrated progression from individual contributor work to strategic design leadership
• Portfolio demonstrating staff-level impact: design systems built, strategic initiatives led, and organizational influence beyond individual projects
• Deep mobile-first expertise with proven track record setting design direction for consumer mobile products (iOS and Android)
• Experience building design systems from early stages in startup or high-growth environments—creating frameworks that enabled teams to scale
• Strategic thinking and business acumen: understanding of how design decisions impact engagement, retention, monetization, and other key business metrics
• Proven ability to partner with product and engineering leadership on strategy, influencing roadmap and product direction through design thinking
• Systems thinking: ability to identify patterns, propose scalable solutions, and think in terms of platforms and frameworks rather than one-off features
• Strong leadership in ambiguous environments: able to create direction and structure when strategy is unclear, operating independently without extensive oversight
• Experience in consumer loyalty, rewards, gamification, or similar engagement-driven products
• Track record of developing other designers and raising design capabilities across a team or organization
• Excellence in communication and influence: ability to drive alignment across teams and levels without positional authority
• Data-driven decision making: expertise using analytics, research, and experimentation to inform strategic choices and measure impact at scale
• Experience working in fast-paced startup environments where you shaped how design operates, not just what gets designed
• Evidence of thought leadership: contributions to design community through writing, speaking, or other visible work
• Experience scaling design teams and establishing design culture in startup environments
• Deep expertise in loyalty program design, behavioral psychology, or habit formation
• Background in fintech, payments, or card-linked offer platforms
• Experience with advanced personalization systems or AI-driven user experiences
• Track record of successful product launches or major redesigns with measurable business impact
• Experience working with technical constraints in mobile platforms and using them as design opportunities