Analytics Engineer 5 - Ads (Programmatic Signals)

Netflix is a leading entertainment company focused on storytelling and global fandom. They are seeking a Senior Analytics Engineer to lead the development and optimization of programmatic signals analytics for their Ads business, collaborating with various teams to enhance ad delivery and maximize revenue.

Responsibilities:

• Drive the analytics strategy for programmatic signals across Netflix Ads, designing and implementing frameworks to measure, optimize, and report on DSP adoption, audience targeting effectiveness, and the ROI of bidstream signals exchanged with demand-side platforms
• Build scalable, adaptable dashboards and data models to surface insights on DSP performance, targeting accuracy, informing both product optimization and monetization strategies for programmatic advertising
• Partner deeply with cross-functional teams—including Product, Engineering, Finance, Data Science, and Ad Operations—to align on business requirements, technical execution, and measurement standards for DSP integrations, signal taxonomy, and fraud prevention
• Act as a subject matter expert on programmatic signals and DSP analytics, pioneering scalable approaches to targeting measurement, inventory quality assessment, and fraud detection—driving innovation, transparency, and long-term business value for Netflix Ads

Requirements:

• Extensive experience in programmatic adtech analytics, with a strong understanding of programmatic advertising and large-scale streaming ecosystems
• Communication superpower — the ability to communicate, influence, and connect the dots between insights and actions across a variety of stakeholders
• Fluency in SQL, workflow orchestration tools like Apache Airflow, and at least one analytics and scripting language like Python
• Mentors, brainstorms with, and enables others, especially within your functional area
• Actively contributes and fosters technical communities internally (e.g., horizontal forums, seminars, and summits) and externally (e.g., conference participation)
• Exemplary stewardship of Netflix's culture and values, particularly in terms of selflessness and ensuring open debate of ideas and encouraging inclusion of a variety of perspectives regardless of seniority