Ivanti is a company focused on managing, protecting, and automating technology for continuous innovation. They are seeking a Product Marketing Manager to craft compelling messaging, analyze market trends, and collaborate across teams to drive go-to-market success for their IT and Security solutions.
Responsibilities:
- Develop a comprehensive understanding of market trends, competitors and customer needs, in both new and evolving markets
- Construct persuasive value-based messaging that showcases our advantages
- Use your knowledge of Ivanti’s solutions and those of our competitors to generate compelling battlecards, win/loss analysis, market trend reports, presentations, blogs and other assets that focus on our unique selling proposition
- Support cross-functional GTM to reach our target audiences and illustrate how Ivanti can help them reach their goals
- Partner with the sales enablement team to educate and empower our sales and partner networks
- Analyze sales and marketing data to identify trends, report results, and model potential impacts of change
Requirements:
- 2-3 years experience in B2B marketing in one or more technical categories or relevant adjacent roles
- Establishing a clear understanding of customer needs and wants
- Developing solution positioning and messaging (product web pages, blog posts, data sheets, white papers, etc.)
- Researching and articulating competitive positioning and intelligence
- Creating compelling marketing assets
- Executing go-to-market activities
- Utilizing data and research to inform product development and marketing decisions
- Supporting cross-functional product launches
- Exhibit strong, persuasive written and verbal communication skills and presentation skills (examples required)
- Understand and refine highly technical content for less-technical audiences
- Leverage research, reporting, and AI productivity tools as appropriate
- Create strong, collaborative relationships across organizational levels and departments
- Prioritize tasks and focus on the most important ones first
- Possess initiative and drive to excel across all responsibilities
- Organize, plan, document tasks; negotiate deadlines; and monitor and track progress daily