Product Marketing Manager

Ivanti is a company focused on managing, protecting, and automating technology for continuous innovation. They are seeking a Product Marketing Manager to craft compelling messaging, analyze market trends, and collaborate across teams to drive go-to-market success for their IT and Security solutions.

Responsibilities:

• Develop a comprehensive understanding of market trends, competitors and customer needs, in both new and evolving markets
• Construct persuasive value-based messaging that showcases our advantages
• Use your knowledge of Ivanti’s solutions and those of our competitors to generate compelling battlecards, win/loss analysis, market trend reports, presentations, blogs and other assets that focus on our unique selling proposition
• Support cross-functional GTM to reach our target audiences and illustrate how Ivanti can help them reach their goals
• Partner with the sales enablement team to educate and empower our sales and partner networks
• Analyze sales and marketing data to identify trends, report results, and model potential impacts of change

Requirements:

• 2-3 years experience in B2B marketing in one or more technical categories or relevant adjacent roles
• Establishing a clear understanding of customer needs and wants
• Developing solution positioning and messaging (product web pages, blog posts, data sheets, white papers, etc.)
• Researching and articulating competitive positioning and intelligence
• Creating compelling marketing assets
• Executing go-to-market activities
• Utilizing data and research to inform product development and marketing decisions
• Supporting cross-functional product launches
• Exhibit strong, persuasive written and verbal communication skills and presentation skills (examples required)
• Understand and refine highly technical content for less-technical audiences
• Leverage research, reporting, and AI productivity tools as appropriate
• Create strong, collaborative relationships across organizational levels and departments
• Prioritize tasks and focus on the most important ones first
• Possess initiative and drive to excel across all responsibilities
• Organize, plan, document tasks; negotiate deadlines; and monitor and track progress daily