Senior Customer Marketing Manager

DTN is a global data and technology company that empowers operational leaders in energy, agriculture, and weather-driven industries. The Senior Customer Marketing Manager will develop and lead customer marketing strategies to drive product adoption, retention, expansion, and advocacy across DTN’s diverse portfolio of solutions.

Responsibilities:

• Customer Advocacy & Industry Storytelling
• Lifecycle & Adoption Programs, work with CS and Sales Teams
• Customer Engagement & Community Building
• Retention & FOH, Weather and Ag Hub Solution Adoption
• Insights, Reporting & Optimization

Requirements:

• 6–10+ years of customer marketing, customer advocacy, or lifecycle marketing experience in B2B SaaS
• Experience in marketing analytics, data platforms, or technical software solutions
• Proven success building customer reference programs and developing high-quality customer stories
• Ability to understand and translate complex data-driven use cases
• Strong cross-functional collaboration skills. With Product marketing, sales and product teams
• Experience with Canva, Marketo, HubSpot, Salesforce, Gong, and Salesforce. Experimenting and usage of AI marketing tooling and chatbots
• Experience in weather intelligence, ag tech/ag data, commodity/energy markets, or operational decision-support solutions
• Experience managing customer advisory boards, developing customer stories and case studies or vertical-specific customer user groups/councils
• Understanding how enterprises use data for forecasting, operational planning, and risk mitigation