DTN is a global data and technology company that empowers operational leaders in energy, agriculture, and weather-driven industries. The Senior Customer Marketing Manager will develop and lead customer marketing strategies to drive product adoption, retention, expansion, and advocacy across DTN’s diverse portfolio of solutions.
Responsibilities:
- Customer Advocacy & Industry Storytelling
- Lifecycle & Adoption Programs, work with CS and Sales Teams
- Customer Engagement & Community Building
- Retention & FOH, Weather and Ag Hub Solution Adoption
- Insights, Reporting & Optimization
Requirements:
- 6–10+ years of customer marketing, customer advocacy, or lifecycle marketing experience in B2B SaaS
- Experience in marketing analytics, data platforms, or technical software solutions
- Proven success building customer reference programs and developing high-quality customer stories
- Ability to understand and translate complex data-driven use cases
- Strong cross-functional collaboration skills. With Product marketing, sales and product teams
- Experience with Canva, Marketo, HubSpot, Salesforce, Gong, and Salesforce. Experimenting and usage of AI marketing tooling and chatbots
- Experience in weather intelligence, ag tech/ag data, commodity/energy markets, or operational decision-support solutions
- Experience managing customer advisory boards, developing customer stories and case studies or vertical-specific customer user groups/councils
- Understanding how enterprises use data for forecasting, operational planning, and risk mitigation