Director, Product Design

A Place for Mom is the leading platform guiding families through every stage of the aging journey. They are seeking a visionary Director of Product Design to lead and scale their design organization, driving the strategy, execution, and evolution of their platform experiences.

Responsibilities:

• Shape the vision and strategy for design at A Place for Mom
• Align design priorities with company and product goals, ensuring design efforts drive measurable business and customer outcomes
• Partner with Product and Engineering leaders to co-create product strategies, influencing roadmaps and key company bets
• Translate the company vision into a clear north star and design direction that gives the team focus and clarity
• Leverage qualitative and quantitative research to guide decision-making and demonstrate the impact of design over time
• Connect user experience to business performance, showing how great design builds trust, differentiation, and growth
• Build and scale a world-class product design team, attracting top-tier talent across UX, UI, content design, and research
• Create a team culture rooted in psychological safety, feedback, continuous improvement, and design excellence
• Evolve and maintain a unified design language across all platforms and touchpoints
• Own and scale our design system, ensuring consistency, flexibility, and adoption across teams
• Set clear goals, establish rituals (crits, reviews, retros), and ensure accountability across the team
• Mentor and grow individual designers, with a strong emphasis on career development and leadership cultivation
• Partner closely with Product, Engineering, Data, and Marketing to co-create customer-centric solutions from discovery through delivery
• Participate in roadmap planning, ensuring design has a strong seat at the table and advocates for the voice of the user
• Facilitate alignment and shared ownership of outcomes across teams, using tools like journey mapping and experience visioning
• Bridge brand and product experiences, ensuring a consistent and trustworthy feel throughout the user journey
• Set a high bar for design quality, clarity, and execution across all user experiences
• Guide designers through complex problems, providing strong design critique, coaching, and direction
• Establish design best practices, tooling, and workflows that streamline collaboration and reduce friction
• Embed accessibility and inclusive design into everything we create, ensuring experiences work for all users
• Advocate for the role of design in shaping strategy and creating differentiated user experiences
• Champion design thinking and human-centered methodologies across the organization
• Present work clearly and persuasively to executives, peers, and cross-functional partners
• Act as a public-facing design leader when needed — representing the company at industry events, recruiting functions, or internal all-hands

Requirements:

• 8–12+ years of experience in digital product design, with 4+ years in a leadership role
• Proven success leading high-performing design teams in a product-driven company
• Deep understanding of UX, interaction design, visual systems, and accessibility
• Strong portfolio of shipped, user-facing work — ideally across responsive web, mobile, and/or CRM platforms
• Excellent communication and storytelling skills; can influence execs and peers alike
• Experience building and scaling a design system from scratch or evolving existing systems
• Bonus: Background in healthcare, senior services, or other high-empathy verticals