FICO is a leading global analytics software company, helping businesses in 100+ countries make better decisions. The Senior Manager, Product Marketing – Risk & Customer Lifecycle will establish FICO as the voice for solving risk management challenges across the financial services customer lifecycle and drive go-to-market strategies for various risk management solutions.
Responsibilities:
- Develop sharp, differentiated messaging showcasing how FICO Platform can address AI-driven approaches to risk management solutions, tailored to Chief Risk Officers, Credit Risk Managers, Compliance Officers, Risk Analytics Leaders, and Portfolio Management Leaders. Collaborate with sales leadership and field marketing to identify market gaps and content opportunities
- Partner with product management and other cross-functional stakeholders to ensure messaging alignment across net new acquisition, Platform retention, and legacy migration initiatives. Partner with market insights team for market research and competitive analysis initiatives to identify key differentiators in the risk management domain
- Collaborate and align with product management, corporate strategy, market insights and other functional teams to ensure approved messaging and activation/launch frameworks for high-quality content focused on risk use cases such as credit origination and underwriting automation, credit decisioning, fraud monitoring, regulatory compliance considerations, and collections and recovery optimization strategies
- Translate complex technical concepts into clear messaging for business and technical audiences, working with brand and creative teams to develop visually engaging collateral, while producing global and regional messaging frameworks that address market-specific regulatory requirements and risk challenges
- Equip sales and partner teams with tools and materials to enhance sales effectiveness, conduct training sessions and workshops on risk use cases, positioning, and objection handling while creating repeatable frameworks that scale knowledge across global teams
- Establish yourself as a subject matter expert on risk management use cases in financial services including credit origination, credit risk management, portfolio risk assessment, regulatory compliance, and collections optimization, understanding how FICO Platform capabilities tie to risk outcomes while staying current on regulatory frameworks, risk management best practices, and competitive dynamics in the financial services risk technology market
Requirements:
- Bachelor's degree in Marketing, Risk Management, Business, or related field
- 7+ years of experience in product marketing, solution marketing, or related roles in financial services technology with focus on risk management solutions
- Demonstrated expertise in credit risk management, enterprise risk, regulatory compliance, or related domains with strong understanding of financial services risk lifecycle
- Knowledge of regulatory frameworks and regional banking regulations
- Excellent written and verbal communication skills with proven track record of developing successful product marketing campaigns
- Highly collaborative working style with ability to influence stakeholders and drive organizational alignment
- Previous experience with risk management platforms, decisioning technologies, or competitive solutions (SAS, Experian, Equifax, etc.)
- MBA is a plus
- International marketing experience with understanding of regional regulatory differences across NORAM, EMEA, LAC, or APAC
- Multilingual capabilities (especially Spanish, Portuguese, or Asian languages)