Customer Advocacy Manager

Outreach is a leading AI Revenue Workflow Platform that empowers sales teams through enhanced visibility and performance insights. The Customer Advocacy Manager will manage the customer advocacy program, working cross-functionally to create impactful customer stories and drive measurable business outcomes.

Responsibilities:

• Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting
• Maintain accurate customer profiles, permissions, and engagement history within the reference management system
• Produce and manage customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
• Work directly with customers to capture and translate success stories into compelling marketing assets
• Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success
• Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
• Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness
• Proactively identify and solve challenges in advocate recruitment, program participation, and content development to maximize advocacy outcomes

Requirements:

• 5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
• Proven experience supporting sales reference and customer advocacy programs
• Exceptional written, verbal, high attention to detail and strong presentation skills
• Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact
• Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
• Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
• Background in B2B customer marketing, advocacy, or reference programs
• Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact