Strada is a leader in people, payroll, and technology solutions for international workforce management. They are seeking a proactive Campaign Manager to execute global integrated marketing campaigns that enhance brand awareness and demand, collaborating with cross-functional teams to ensure successful campaign delivery.
Responsibilities:
- Lead the development and execution of integrated, multi-channel campaigns aligned to strategic priorities
- Coordinate campaign activities across email, digital advertising, events, and paid media
- Manage campaign setup and execution in marketing platforms such as HubSpot, Salesforce, Demandbase, and other tools
- Partner with product marketing and strategy teams to understand messaging frameworks and campaign goals
- Collaborate with creative, digital, social media, and communications teams to ensure cohesive execution across channels
- Work closely with Field Marketing to support regional activation and localization of global campaigns
- Develop and maintain campaign project plans, timelines, and deliverables
- Coordinate internal and external contributors, including agencies and vendors, to ensure on-time and on-brand execution
- Monitor campaign progress and proactively address risks or delays
- Track campaign performance using dashboards and analytics tools
- Provide insights and strategies to improve campaign effectiveness and ROI
- Support reporting on campaign outcomes, including lead generation, engagement, and pipeline contribution
- Collaborate with sales teams to support targeted campaigns and ensure alignment on messaging and follow-up strategies
- Communicate key campaign details, assets, and timelines to internal stakeholders to drive awareness and engagement
Requirements:
- Experience managing B2B marketing campaigns across multiple channels
- Strong project management and organizational skills
- Familiarity with marketing platforms such as HubSpot, Salesforce, Demandbase, and analytics tools
- Clear and confident communicator, both written and verbal
- Ability to manage multiple projects and priorities in a fast-paced environment
- Collaborative team player with a proactive, solutions-focused mindset
- Analytical approach to campaign performance and optimization
- Experience working with cross-functional teams and external partners