Account Based Marketing (ABM), Manager - Remote

Strada is a leader in people, payroll, and technology, focused on simplifying international workforce management. The ABM Manager will design and execute targeted account-based marketing programs for priority North America accounts, enhancing engagement and influencing revenue outcomes.

Responsibilities:

• Build and execute 1:few ABM programs for a defined list of strategic North America accounts
• Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups
• Identify account clusters, themes, and pain points to guide program design and messaging
• Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints
• Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies
• Work with product marketing to ensure messaging, value propositions, and content align to industry, persona, and account needs
• Collaborate with creative, digital, and demand generation team members to ensure cohesive, on-brand execution across touchpoints
• Coordinate with Account Executives to align ABM plays with follow-up motions and opportunity development
• Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape
• Translate insights into personalized messaging, tailored content, and account-specific assets for marketing and sales use
• Monitor engagement signals to adjust and optimize programs based on real-time account behavior
• Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce
• Translate data into clear insights and recommendations for optimizing targeting, tactics, and messaging
• Report results to marketing and sales leadership, including account-level insights and progress toward shared goals

Requirements:

• Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services
• Strong understanding of account segmentation, personas, customer journeys, and industry verticals
• Proficiency with ABM and marketing platforms including Demandbase
• Excellent project management and organizational skills with the ability to manage multiple complex programs
• Strong communicator who can simplify data, articulate recommendations, and influence stakeholders
• Analytical mindset with experience interpreting engagement data and account signals to drive decisions
• Collaborative team player with a proactive, solutions-oriented approach