NinjaTrader is an industry-leading trading platform and futures broker dedicated to empowering traders. They are seeking a senior growth marketing leader to own and scale the company’s customer acquisition and growth engine, responsible for defining growth strategy and managing significant marketing investments.
Responsibilities:
- Own end-to-end growth and acquisition strategy across all paid and organic channels
- Lead teams responsible for performance marketing, experimentation, optimization, and scaling
- Manage and optimize a $50M+ annual marketing investment
- Drive accountable growth with a focus on ROI, CAC, LTV, and payback periods
- Build scalable growth operating models, measurement frameworks, and executional excellence
- Define growth strategy across paid search, paid social, display, mobile and app marketing, affiliates, influencers, SEO, and organic channels
- Identify and scale efficient growth levers while continuously testing new channels
- Balance near-term performance with long-term growth and brand health
- Lead, mentor, and scale a high-performing growth marketing organization
- Set clear goals, operating rhythms, and accountability across teams
- Build strong cross-functional partnerships with Product, Analytics, Finance, and Business Units
- Own planning, allocation, and optimization of marketing spend
- Establish performance targets and guardrails including CAC, ROI, LTV, and payback
- Ensure rigorous experimentation and data-driven decision-making
- Partner with analytics on performance reporting, attribution, and funnel visibility
- Continuously improve experimentation and optimization frameworks
- Scale acquisition programs responsibly while maintaining efficiency
- Lead expansion into new markets and regions as the business grows
Requirements:
- 12+ years of experience in growth, performance, or acquisition marketing
- Proven track record scaling D2C acquisition across paid and organic channels
- Experience managing large marketing budgets
- Demonstrated success delivering efficient growth with strong ROI and CAC discipline
- Hands-on leadership experience building and scaling high-performing teams
- Strong analytical mindset with the ability to translate data into action
- Experience in FinTech, trading, financial services, or other regulated industries
- Global growth experience
- Mobile or app-based acquisition experience
- Experience partnering with product-led growth initiatives