Social Acquisition Marketing Manager

Siemens Industry Software Inc. is seeking a Social Acquisition Marketing Manager to architect and oversee high-impact social acquisition strategies aligned with critical program objectives. The role involves leading a team of social marketing experts, managing substantial budgets, and delivering actionable performance insights to senior leadership.

Responsibilities:

• Architect and oversee the development of high-impact social acquisition strategies aligned with critical program objectives, ensuring consistent integration across multiple channels and industries
• Spearhead the use of Sprinklr and other advanced social tools to govern, analyze, and refine social media campaigns in several platforms
• Champion innovation by identifying emerging social media opportunities, leveraging competitive insights, and applying best-in-class practices to remain at the forefront of digital marketing trends
• Utilize deep understanding of customer personas and a data-first approach to craft targeted messaging that effectively reaches and resonates with key audiences
• Provide visionary leadership for a team of social marketing experts, driving performance excellence, innovation, and professional growth
• Empower team members strategically by delegating ownership and accountability, while cultivating a collaborative and high-performing team culture
• Lead strategic partnerships with internal stakeholders, aligning efforts with proprietary digital solutions
• Govern and allocate substantial budgets, ensuring optimal use of resources to achieve and exceed key performance indicators (KPIs)
• Deliver high-level, actionable performance insights to senior leadership, translating complex campaign metrics into meaningful business outcomes
• Establish and monitor business-critical KPIs, driving continuous refinement of social acquisition strategies to improve traffic, engagement, and conversion rates
• Design and implement robust processes for creative design, campaign execution, and content timing to ensure operational excellence and agility
• Actively dismantle organizational silos, fostering cross-departmental alignment between brand, customer experience, industry, and regional marketing functions
• Strategically identify and oversee staffing and technological partnerships to provide the team with cutting-edge tools and resources necessary for achieving business goals

Requirements:

• Bachelor's degree (employer will accept 3 or 4 year foreign degrees) in Marketing, Business, Communication, Economics, Computation, or related field
• 84 months of experience in the job offered or in a Marketing-related occupation
• 7 years of experience working in social media marketing or digital acquisition marketing
• 1 year of experience managing and mentoring a social media team
• 2 years of experience with Sprinklr or other social media management and analytics platforms including Google Analytics and Adobe Analytics
• 3 years of experience with buyer's journey, LAER (Land, Adopt, Expand, Renew) model and crafting strategies tailored to B2B environments
• 3 years of experience with Eloqua for B2B marketing automation, including campaign management, segmentation, and performance analytics
• 2 years of experience leveraging SEMrush for content gap analysis and competitive research, optimizing content strategy and enhancing search visibility
• 7 years of experience in web authoring and managing SharePoint sites, ensuring seamless content organization and site functionality