Senior Product Marketing Manager

Committee for Children is a social enterprise dedicated to advancing the well-being of children through the development of essential human skills. As a Senior Product Marketing Manager, you will lead the go-to-market strategy for new product initiatives, ensuring that product marketing is informed by market intelligence and measurable data.

Responsibilities:

• Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization
• Lead the creation and refinement of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research
• Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning
• Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations
• Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions
• Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences
• Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability
• Provide market insights—including customer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities
• Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion
• Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies
• Partner with Product, Finance, Marketing and Sales to develop pricing and packaging strategies that balance value creation, affordability for target customers, and revenue growth
• Monitor and influence product-level profitability (margins, unit economics) in partnership with Product and Finance
• Assess existing assets (content, technology, relationships) to identify opportunities for reuse or leverage in GTM activities
• Align sales processes with market buying stages; develop and maintain a structured content strategy, tailored sales tools, and formal channel training programs
• Lead or collaborate on execution of programs, campaigns, events, and partner/channel initiatives, with clear goals and measurement
• Equip operations and support teams with product and market information needed for smooth delivery and exceptional customer experience
• Lead 0–1 product launches: manage cross-functional execution, align stakeholders, and ensure post-launch transition from the launch team to the growth team
• Build systems for launch evaluation, KPI measurement, and learnings documentation to refine organizational playbooks
• Serve as the communication hub between Product and Marketing, ensuring alignment on roadmap priorities, customer needs, and messaging cohesion
• Mentor cross-functional partners on market insights, GTM methodology, and data-backed storytelling to elevate strategic alignment across the organization

Requirements:

• 7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments
• Bachelor's Degree
• Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations
• Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development
• Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions
• Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies
• Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders
• Advanced proficiency in managing go-to-market and launch initiatives, ensuring progress, timely delivery, and cross-functional accountability
• Strategic thinker comfortable balancing macro vision with hands-on execution
• Experience with cross-functional leadership and mentoring
• Travel Requirements: Travel will include occasional client site visits, conferences, and industry events. Travel to the Seattle office may be required 1-4 time per year. Overall, travel is expected to be no more than 20% of the role