Rush Street InteractiveRemote
Director, Performance Marketing and Ad Tech
United States of America
Full-time
2 weeks ago
$120,000 - $200,000 USD
H1B Sponsor
Key skills
Performance marketingDSPs managementAd tech infrastructureMobile app marketingData-driven optimizationCross-platform attributionBI tools proficiencyAnalytical skillsCommunication skillsLeadership skillsCollaboration skillsData EngineeringAnalyticsLookerBITableauPower BIiOSPerformance OptimizationAgileLeadershipCommunication
About this role
Rush Street Interactive is a market leader in online casino and sports betting, currently operating real-money gaming with brands like BetRivers.com and PlaySugarHouse.com. They are seeking a Director, Performance Marketing & Ad Tech to lead their digital media and ad technology strategy, overseeing programmatic media buying and optimization to support growth marketing efforts across various brands and markets.
Responsibilities:
- Oversee all paid media performance marketing efforts across display, video, mobile, and social channels
- Develop and execute strategies for user acquisition and retention through DSPs, Social Media channels and Ad Networks
- Manage and optimize media budgets across multiple brands and jurisdictions, ensuring efficient ROI across business objectives
- Lead or collaborate with the internal team and agency partners responsible for paid media buying, planning, and execution
- Develop scalable testing frameworks for creative, audience segmentation, and channel mix optimization
- Own the ad tech and attribution infrastructure from the Growth Marketing perspective, working closely with Product, MarTech, and Data Science teams
- Ensure AppsFlyer, GA4, and related tracking tools are properly configured for multi-touch attribution, deferred deep linking, and event-level optimization
- Partner with analytics and data engineering teams to ensure accurate data flow between DSPs, MMPs, and Cost-Management systems
- Maintain a strong understanding of cross-platform attribution, including Web2App, SKAN (for iOS), and server-to-server integrations
- Implement best practices for campaign tagging, tracking parameters, and privacy compliance (CCPA, GDPR)
- Lead or directly execute DSP-based ad buys, ensuring effective audience targeting, creative rotation, and budget allocation
- Optimize ad network performance across Google Ads, Meta, TikTok, Viant/Adelphic, Moloco, Spotify, and other emerging channels
- Leverage first-party data and predictive modeling to improve targeting precision and lifecycle marketing
- Monitor and analyze performance metrics including LTV, ROAS, and conversion rates to drive continual improvement
- Collaborate with Product Marketing, Legal & Compliance and Creative teams to deliver high-performing campaign assets and ensure message consistency across channels
- Partner with the Affiliate and TV Ad teams to ensure cross-channel synergy, especially around attribution overlap and incremental measurement
- Serve as the main liaison for external media agencies and technology vendors, providing leadership and accountability in performance outcomes
- Provide education and mentorship to junior marketers and media analysts on DSP buying and performance optimization
- Partner with BI to maintain dashboards and reporting pipelines that track key KPIs (CPAs, LTV, ROI, incremental lift)
- Build frameworks to assess creative performance, channel contribution, and ad effectiveness across jurisdictions
- Deliver regular executive updates and quarterly business reviews highlighting channel insights and growth opportunities
Requirements:
- Bachelor's degree is required
- 10+ years of experience in digital marketing, with at least 4 years in performance marketing or programmatic media buying
- Hands-on experience with DSPs (DV360, The Trade Desk, Adelphic/Viant, AppNexus/Xandr) and ad network management
- Expertise in mobile app marketing, attribution, and deep linking technologies (AppsFlyer, Branch, or Adjust)
- Strong understanding of Web2App conversion flows, smart banners, and MMP OneLink configurations
- Proven success driving measurable performance through data-driven testing and optimization
- Familiarity with CAPI (Meta Conversion API) and SKAN 4.0 frameworks
- Excellent analytical and communication skills; ability to translate technical findings into strategic recommendations
- Able to travel occasionally both domestically and internationally
- Degree in Marketing, Business, Analytics, or a related field and/or MBA preferred
- Experience in gaming, entertainment, or regulated industries (RMG, casino, sports betting), preferred
- Proficiency with BI and visualization tools (Looker, Tableau, Power BI), preferred
- Experience leading small, agile teams of media specialists or analysts, preferred
- Strong cross-functional leadership, capable of influencing technical and creative partners alike, preferred