Senior Manager, Product Marketing & Strategy

Exol is a pioneering company in warehousing-as-a-service, specializing in automated warehousing solutions. The Senior Manager, Product Marketing & Strategy will lead the strategic positioning and go-to-market execution for new products and services, collaborating with various teams to drive market success.

Responsibilities:

• Lead the development and execution of comprehensive GTM strategies for new product launches, feature enhancements, and service offerings
• Partner with engineering and IT teams to ensure a deep understanding of product capabilities and translate technical features into clear, compelling value propositions
• Manage the cross-functional launch process, aligning all internal and external stakeholders on timelines, messaging, and success metrics
• Serve as the voice of the customer and the market within the organization, conducting in-depth market research, competitive analysis, and customer interviews to inform product strategy
• Identify and define new market opportunities, competitive advantages, and potential areas for product innovation
• Work with product management to influence the product roadmap based on market needs, competitive intelligence, and business objectives
• Craft differentiated and compelling product messaging and positioning that resonates with target personas and key stakeholders
• Develop a full suite of sales enablement tools and content, including presentations, data sheets, case studies, and battle cards, to arm the sales team for success
• Create thought leadership content, such as whitepapers, blog posts, and webinars, to establish the company as an industry leader
• Spearhead efforts to identify, evaluate, and forge strategic partnerships with third-party organizations
• Develop joint value propositions and integrated service offerings with partners to expand market reach and create new revenue opportunities
• Collaborate on co-marketing initiatives, including joint webinars, events, and content, to drive mutual business success
• Establish and maintain a strong working relationship with the sales organization to ensure a smooth feedback loop and effective lead hand-off
• Collaborate with marketing counterparts (demand generation, brand) to ensure consistent messaging and successful campaign execution
• Present to executive leadership on market trends, product performance, and strategic initiatives

Requirements:

• Bachelor's degree in marketing, Business, Engineering, or a related field
• Minimum 8 years of experience in product marketing, product management, or a related strategic role
• Demonstrated experience in a technology or B2B environment, with a proven track record of successfully bringing new products to market
• Exceptional ability to translate complex technical concepts into simple, powerful, and audience-specific messaging
• Strong analytical skills with a data-driven approach to decision-making
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and lead without direct authority
• Up to 10% of travel may be required
• Employees must have a valid driver's license and the ability to drive and/or fly to client and other customer locations
• The employee is responsible for owning a credit card and managing expenses personally to be reimbursed on a bi-weekly basis
• MBA is a plus
• Experience in partnership management and developing integrated solutions is highly desirable