Senior Product Marketing Manager

Relay is a digital banking platform that empowers business owners with financial tools and insights. They are seeking a Senior Product Marketing Manager to drive strategy, influence product development, and lead go-to-market initiatives to enhance product adoption and customer engagement.

Responsibilities:

• Serve as a key voice of the customer to inform product roadmap and prioritization
• Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
• Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line
• Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements
• Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines
• Validate launches are informed by customer needs, and GTM efforts are tied to measurable business outcomes
• Lead research efforts to understand user needs, use cases, and market trends
• Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels
• Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences
• Product launches cross-functionally to hit targets and launch and enable internal teams on time

Requirements:

• 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs
• A proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
• Data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics
• Customer champion – engage deeply with customers and translate those insights into messaging and positioning that resonates
• Exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines
• Metrics-driven – define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress
• Excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset