On-Premise Associate Customer Marketing Manager - National & Regional Accounts

Campari Group is a major player in the global branded spirits industry, seeking an Associate Customer Marketing Manager to support the National Account On-Premise team. This role involves managing operational and program-related deliverables to ensure effective execution of marketing plans and initiatives.

Responsibilities:

• Work with the Customer Marketing Manager (CMM) and NAON sales teams to customize national plans for key customers
• Help manage the briefing process and build RFPs for assigned customers
• Regularly update trend decks and selling resources to enable stronger RFPs
• Maintain key resource and content libraries such as the internal Cocktail Database and Custom Program Library
• Build strong partnerships with House of Brands, Sales Managers, and customers to support integrated communication across teams
• Provide strategic input by identifying customer patterns and supporting continuous improvement of selling tools
• Work with the CMM to create annual, customer-specific plans for key accounts
• Plan NAON takedowns of global and national on-premise initiatives
• Assist in distilling annual marketing plans to distributors and aligning support with distributor goals
• Distill and present annual brand plans to key agency partners and brief them on incremental on-premise needs
• Support key meetings with Sales Leadership and Distributor Partners, including Quarterly Business Reviews
• Manage key events and tradeshows
• Support Customer Marketing team in internal presentations to cross-functional stakeholders
• Contribute to integrated communication across Customer Marketing, Brand Marketing, National Accounts, and Field Sales and Marketing
• Track and open vendor POs, ensuring timely invoicing and accruals
• Manage submission of partnership documents with Legal
• Help plan and manage key areas of the customer support budget, including sampling and Flagship accounts
• Develop customer-specific POS to drive display and awareness; optimize orders for available budget across regions and follow up with local team to ensure execution and documentation
• Work across preferred sampling vendors to execute retailer demos; coordinate POS for demos to ensure executional excellence
• Run point on Buyer Education Trips
• Collect Sales feedback on programming, POS, and execution to inform optimization for future planning cycles
• Track agency budgets and provide POV on annual SOWs and burn reports
• Manage key tracking tools such as the RFP tracker and other execution-monitoring systems
• Share insights cross-functionally to support continuous improvement and future planning

Requirements:

• 3+ years in Customer/Trade Marketing, CPG/Bev Alc Brand Marketing, or Retail Media
• Experience in adjacent customer, trade, or commercial marketing roles will be considered, provided the candidate demonstrates strong on-premise or customer-focused marketing fundamentals
• Beverage alcohol experience required; spirits experience preferred
• Bachelor's degree in Business, Marketing, Communications, or related field
• Strong program development skills; ability to translate insights into action
• Experience managing agencies through planning and execution
• Understanding of basic budgeting principles
• Exceptional attention to detail
• Strong written and verbal communication skills
• Ability to prioritize effectively and manage multiple workstreams without compromising quality
• Strong planning and analytical capabilities
• Creative and solutions‑oriented problem solver
• Ability to work independently and collaboratively across teams
• Capable of managing multiple projects simultaneously
• Comfortable working within established tools and processes while identifying opportunities for improvement
• Ability to interpret data and identify actionable insights
• Regular interaction with stakeholders across time zones via video, phone, Teams, and email
• Excellent project management and multitasking skills
• Proficient in remote‑work tools: Teams, Zoom, Office Suite, etc
• This role requires comfort operating in a dynamic environment where priorities may shift and collaboration is essential
• Experience with syndicated data and key partners (Nielsen, Numerator, VIP, Technomic and Datassentials) preferred
• Experience managing agencies, vendors, or distributors preferred