Field Marketing Manager

James Hardie is the industry leader in exterior home and outdoor living solutions, and they are seeking a Field Marketing Manager to execute their regional marketing strategy. This role focuses on driving brand awareness and customer engagement while managing marketing programs that influence purchasing decisions across the trade value chain.

Responsibilities:

• Plan & Execute Regional Marketing: Implement localized marketing programs aligned with national priorities. Partner with Sales, Product, and Channel teams to identify growth opportunities and turn them into actionable plans
• Drive Channel & Customer Engagement: Build strong relationships with dealers and distributors through joint initiatives, training events, trade shows, and merchandising support. Ensure consistent brand presence across showrooms and promotional materials
• Activate Digital & Content Strategies: Support development and deployment of localized digital content for websites, e-commerce, and partner communications. Manage marketing asset requests and ensure alignment with brand guidelines
• Manage Budgets & Analytics: Oversee regional marketing budgets, track program performance, and report on KPIs. Provide insights and recommendations to optimize campaigns and inform future planning

Requirements:

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field
• 3–6 years of experience in marketing, channel management, or sales enablement—preferably in building materials, consumer durables, or B2B environments
• Proven ability to execute marketing programs that drive measurable business impact
• Strong organizational and project management skills, with experience managing multiple programs simultaneously
• Excellent communication and presentation skills; able to partner effectively with cross-functional teams and external customers
• Proficiency with Microsoft Office (PowerPoint, Excel) and familiarity with CRM and marketing automation tools
• Ability to travel 30-40% of the time