Senior Manager, Partner Marketing

Traliant is an award-winning technology company transforming compliance training. They are seeking a results-driven Senior Manager, Partner Marketing to lead the execution and optimization of partner marketing programs and strategies that drive partner-sourced pipeline and increase long-term partner engagement.

Responsibilities:

• Define and execute partner marketing strategy and initiatives that support pipeline growth and expansion
• Lead co-marketing programs with strategic partners, including webinars, campaigns, and events
• Develop annual and quarterly partner marketing plans tied to pipeline and expansion targets
• Support partner enablement through creating effective scalable partner campaign kits, messaging, and shared assets
• Build and maintain partner marketing calendars and execution timelines
• Manage recurring partner tasks such as co-branded imaging, email template authoring, asset branding, and more
• Partner with Revenue Operations to ensure accurate attribution, reporting and forecasting
• Track and report on partner program performance, including pipeline contribution and engagement metrics
• Optimize campaigns based on data and performance insights
• Drive partner-sourced and partner-influenced pipeline and growth through integrated campaigns
• Execute partner-led webinars and events in partnership with internal teams
• Support promotion and follow-up for partner programs across email, sales, and community channels
• Extend the lifecycle of partner programs through on-demand content and follow-up campaigns
• Serve as primary marketing liaison to Partnership team
• Align partner initiatives with Product Marketing messaging and GTM positioning
• Partner with Customer Marketing to align partner programs with customer lifecycle initiatives
• Work closely with the Webinar & Events Manager on scheduling and execution
• Collaborate with Sales and Customer Success to support partner-driven expansion opportunities
• Track partner marketing performance and partner-sourced pipeline in Salesforce
• Analyze program results and recommend optimizations to improve engagement and revenue outcomes
• Deliver regular reporting and insights to executive leadership
• Ensure accurate campaign tracking and reporting

Requirements:

• 5+ years of experience in Partner Marketing, Field Marketing, or B2B Marketing
• Proven track record of driving measurable partner-sourced pipeline and revenue impact
• Proven experience running co-marketing programs, webinars, and campaigns that generate measurable pipeline
• Strong strategic planning, program management and execution skills
• Ability to influence cross-functional stakeholders and align GTM teams
• Data-driven mindset with experience in performance tracking
• Ability to operate independently and manage multiple initiatives in a fast-paced environment