WorkGenius Group is a company in the technology industry, seeking a Product Marketing Manager for their Consumer Technology and Devices portfolio. The role involves planning and executing go-to-market launches, developing marketing strategies, and collaborating with cross-functional teams to drive product adoption.
Responsibilities:
- Plan and execute end-to-end go-to-market (GTM) launches for new and existing products within the Devices portfolio
- Develop and implement marketing strategies to drive product adoption and engagement
- Partner cross-functionally with Product, Engineering, Sales, and Data Science to align marketing initiatives with business objectives
- Analyze market trends and customer insights to inform campaign development and positioning
- Manage project timelines, deliverables, and reporting to ensure successful product launches
Requirements:
- 8+ years of professional experience
- Proven experience in planning and executing end-to-end GTM strategies
- Strong background in Product Marketing and/or Marketing Strategy within consumer technology industries
- Experience working across both physical consumer products and technology products
- Familiarity with AI tools or AI-driven products