Product Marketing Manager, Consumer Technology + Devices

WorkGenius Group is a company in the technology industry, seeking a Product Marketing Manager for their Consumer Technology and Devices portfolio. The role involves planning and executing go-to-market launches, developing marketing strategies, and collaborating with cross-functional teams to drive product adoption.

Responsibilities:

• Plan and execute end-to-end go-to-market (GTM) launches for new and existing products within the Devices portfolio
• Develop and implement marketing strategies to drive product adoption and engagement
• Partner cross-functionally with Product, Engineering, Sales, and Data Science to align marketing initiatives with business objectives
• Analyze market trends and customer insights to inform campaign development and positioning
• Manage project timelines, deliverables, and reporting to ensure successful product launches

Requirements:

• 8+ years of professional experience
• Proven experience in planning and executing end-to-end GTM strategies
• Strong background in Product Marketing and/or Marketing Strategy within consumer technology industries
• Experience working across both physical consumer products and technology products
• Familiarity with AI tools or AI-driven products