Lifecycle Marketing Manager

Block is a company focused on building technology to increase access to the global economy. The Lifecycle Marketing Manager will lead the strategy and execution of customer engagement initiatives, leveraging AI and data-driven marketing to enhance product adoption and transaction frequency.

Responsibilities:

• Own end-to-end lifecycle journey development: Design, build, and optimize multi-channel lifecycle campaigns across email, push, and in-app messaging using to drive product adoption, engagement, and retention
• Drive seasonal campaign strategy and execution: Lead the planning and execution of high-impact seasonal campaigns (Spring Break, Tax Season, holiday shopping moments) that accelerate transaction frequency and GPV growth
• Leverage AI for personalization at scale: Implement AI-driven segmentation, predictive modeling, and dynamic content personalization to deliver contextual, relevant experiences that increase conversion and customer lifetime value
• Scale product adoption programs: Develop and execute campaigns that drive awareness and conversion of Single Use Payment, Gift Cards, Apple Pay, and Pay Monthly through personalized cross-sell and contextualized product education
• Optimize through experimentation: Build rigorous testing roadmaps (A/B and multivariate tests) to continuously improve campaign performance, messaging effectiveness, and channel optimization
• Collaborate cross-functionally: Work closely with Product Marketing, Growth, Data Science, Creative, and Product teams to ensure lifecycle programs are aligned with business priorities and product roadmaps
• Measure and report on impact: Define KPIs, build dashboards, and deliver actionable insights on campaign performance, customer behavior trends, and program ROI to inform strategic decisions
• Enhance marketing automation capabilities: Identify opportunities to leverage AI tools, automation workflows, and advanced platform features to increase efficiency and campaign sophistication

Requirements:

• 5+ years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience
• Deep expertise in marketing automation platforms such as Iterable, Braze, or similar, including hands-on experience building complex, multi-touch lifecycle journeys
• Experience in fintech, ecommerce, or payments, with an understanding of customer lifecycle dynamics, transaction-based businesses, and digital payment products
• Strong analytical and data-driven mindset: Proficiency in using data to segment audiences, measure campaign performance, and optimize for key metrics (conversion rates, engagement, GPV, LTV)
• AI and personalization expertise: Experience implementing AI-driven personalization, predictive segmentation, dynamic content, or marketing automation optimization to enhance campaign effectiveness
• Experimentation rigor: Experience designing and analyzing A/B tests, multivariate tests, and incrementality studies to drive continuous improvement
• Cross-functional collaboration skills: Ability to work effectively with Product, Data Science, Creative, and Growth teams to align on strategy and execute integrated campaigns
• Excellent project management: Strong organizational skills with the ability to manage multiple campaigns simultaneously, meet deadlines, and adapt to shifting priorities
• Strategic thinking with executional excellence: Comfortable balancing big-picture strategy with hands-on execution, ensuring high-quality delivery and attention to detail
• Customer-centric approach: Deep empathy for customer needs and behaviors, with a commitment to delivering relevant, valuable experiences throughout the customer journey