Key skills
Product strategyData analysisGrowth product developmentAI-driven experimentationStakeholder communicationMarket insightsConsumer growthLifecycle optimizationDemand-focused initiativesFintech experienceDigital asset ecosystemsCross-functional leadershipAdaptabilityAICommunication
About this role
Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. The Principal Product Manager, Growth will own the regional growth strategy for USDC, defining and delivering product initiatives that drive awareness and adoption across priority customer segments.
Responsibilities:
- Own and expand regional USDC liquidity and supply through strategic partnerships with centralized exchanges, OTC desks, and ecosystem partners
- Lead cross-functional execution across Business Development, Engineering, Policy, Compliance, and Marketing to deliver scalable, regionally compliant growth initiatives
- Design and run AI-driven experimentation frameworks to accelerate awareness, education, and adoption of USDC in local markets
- Build automated, agent-powered growth systems that increase speed, efficiency, and repeatability of regional initiatives
- Define and maintain dashboards, metrics, and operating cadences to track adoption, supply health, and share shift
- Identify and prioritize high-impact regional use cases, customer segments, and distribution channels for USDC
- Drive measurable share shift toward USDC versus competing stablecoins using market data and regional insights
Requirements:
- Proven experience owning complex product strategies and driving execution from concept through measurable outcomes
- Strong ability to lead through influence and partner effectively across technical, commercial, and regulatory teams
- Strategic and analytical mindset, with experience using data to prioritize initiatives and assess impact
- Demonstrated success building or scaling growth products, platforms, or programs in fast-moving environments
- Comfort operating in ambiguity and adapting strategy as market conditions evolve
- Clear, concise communication skills with the ability to align stakeholders around vision and trade-offs
- Experience in crypto, stablecoins, fintech, or digital asset ecosystems
- Exposure to AI-driven products, experimentation, or automation platforms
- Background in consumer growth, lifecycle optimization, or demand-focused product initiatives