MariaDB is a leading database company impacting everyday applications for billions of people. They are seeking a dynamic and creative Customer Marketing Manager to drive expansion revenue through targeted marketing programs and build a Customer Advisory Board to foster partnerships with strategic enterprise customers.
Responsibilities:
- Upsell & Cross-Sell Strategy: Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services
- Sales Pipeline Acceleration: Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars
- Customer Success Partnership: Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content
- Build from the Ground Up: Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers
- Executive Feedback Loop: Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand
- Voice of the Customer: Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback
- Customer Newsletter: Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices
- Advocacy & Content: Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions
- Customer Stories: Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB
- Industry Analyst Support: Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through
- Public Reviews: Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative
Requirements:
- 5+ years of relevant marketing experience in a B2B technology company, preferably within the enterprise database or IT infrastructure space
- Proven track record of developing core messaging and content that generates customer engagement and improves sales effectiveness
- Ability to design marketing programs that contribute to expansion pipeline and customer retention
- Sufficient understanding of database technologies
- Travel up to 10%
- Ability to translate technical functionality into clear, jargon-free messaging for a variety of audiences
- Superior multi-tasking abilities and the capacity to 'manage sideways' in a fast-paced, globally distributed environment
- You take initiative to find solutions and see complexity as an interesting challenge
- Willing and able to roll up your sleeves to get things done while defining the 'big picture'