Customer Marketing Manager

MariaDB is a leading database company impacting everyday applications for billions of people. They are seeking a dynamic and creative Customer Marketing Manager to drive expansion revenue through targeted marketing programs and build a Customer Advisory Board to foster partnerships with strategic enterprise customers.

Responsibilities:

• Upsell & Cross-Sell Strategy: Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services
• Sales Pipeline Acceleration: Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars
• Customer Success Partnership: Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content
• Build from the Ground Up: Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers
• Executive Feedback Loop: Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand
• Voice of the Customer: Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback
• Customer Newsletter: Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices
• Advocacy & Content: Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions
• Customer Stories: Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB
• Industry Analyst Support: Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through
• Public Reviews: Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative

Requirements:

• 5+ years of relevant marketing experience in a B2B technology company, preferably within the enterprise database or IT infrastructure space
• Proven track record of developing core messaging and content that generates customer engagement and improves sales effectiveness
• Ability to design marketing programs that contribute to expansion pipeline and customer retention
• Sufficient understanding of database technologies
• Travel up to 10%
• Ability to translate technical functionality into clear, jargon-free messaging for a variety of audiences
• Superior multi-tasking abilities and the capacity to 'manage sideways' in a fast-paced, globally distributed environment
• You take initiative to find solutions and see complexity as an interesting challenge
• Willing and able to roll up your sleeves to get things done while defining the 'big picture'