Group Product Manager - Engagement Platforms

General Motors is redefining mobility through innovative vehicle and experience design. They are seeking a Group Product Manager for Engagement Platforms to lead the development of tools for customer engagement strategies and enhance product and marketing communications across various channels.

Responsibilities:

• Responsible for MarTech Product from solution design to implementation and adoption
• Lead and mentor a team of Product Managers and Analysts
• Partner with marketing leaders to develop and communicate product roadmaps
• Partner with internal / external delivery teams to design and delivery platform features

Requirements:

• 7+ years of hands-on experience with campaign management, marketing communication platforms like Adobe, Salesforce, Push, SMS as a business architect or product manager is required
• In-depth knowledge of modern campaign marketing software, ESP, SMS, and lead tools, along with a solid understanding of Marketing Technology (MarTech), Advertising Technology (AdTech), and APIs / middleware integrations
• Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
• Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
• Proven experience succeeding in complex, matrix and cross-functional projects
• Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
• Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box
• Experience setting, managing, and reporting against multi-year plans, budgets, critical metrics, breakthroughs, roadmaps, etc
• Ability to inspire, influence and collaborate across a wide range of constituents across functions and organizational levels
• Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail
• Excellent written, presentation and oral communication skills
• Willing to take action and enjoy working in a fast paced, dynamic environment
• Build trust and an environment where new ideas are welcomed with people from all levels of the organization
• Leads and collaborates with a large set of stakeholders to identify, build, and test customer value propositions
• Lead product managers in enabling them to drive the product strategy and roadmaps adhering to the Objectives and Key results
• Communicate complex subjects in a simple and straightforward way, and is a skilled problem solver that utilizes data and experience to identify problems and solutions
• Define the product vision, strategy, and roadmap based on customer needs and market trends
• Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to ensure product goals and priorities alignment
• Conduct market research and competitive analysis to identify market opportunities and potential threats
• Develop and manage product requirements, including user stories, use cases, and functional specifications
• Create and maintain product backlogs and prioritize features and enhancements based on business value, customer needs, and technical feasibility
• Work closely with UX/UI designers to develop intuitive and compelling user interfaces
• Define and track key metrics using OKRs and KPIs to measure product success and inform future decisions
• Communicate product updates, progress, and plans to stakeholders across the organization, including executives, customers, and partners
• Manage product launches, including developing go-to-market strategies and coordinating cross-functional teams to ensure successful product launches
• Conduct post-launch analysis to evaluate product performance and identify areas for improvement
• Continuously iterate and improve the product based on user feedback, market trends, and business goals
• Communicate changes of scope and delivery items to impacted teams and delivery of core products to be used across multiple LOBs seamlessly