Senior Digital Marketing Manager

Definitive Healthcare is a leading provider of data and analytics in the healthcare sector, and they are seeking a Senior Digital Marketing Manager to own the digital demand strategy and performance. The role involves leading digital marketing initiatives, managing paid media and organic growth programs, and collaborating with cross-functional teams to drive revenue impact.

Responsibilities:

• Own the integrated digital demand strategy across paid media and SEO/GEO, ensuring tactics support pipeline and revenue goals
• Define and own the digital marketing roadmap, making investment and tradeoff decisions across channels, tests, and initiatives in alignment with broader company growth objectives
• Continuously evaluate performance to reallocate spend and/or reprioritize work to maximize ROI and revenue impact
• Partner cross-functionally and within the demand generation team to influence content and improve prospect/customer journeys
• Use market, platform, and competitive insights to guide experimentation, conversion optimization, and the evolution of digital strategy across the funnel
• Own paid media performance end to end, including channel mix, forecasting, optimization priorities, and budget management
• Lead agency partners driving execution, ensuring clear direction, accountability, and measurable outcomes
• Ensure paid media programs are integrated into broader, full-funnel demand generation initiatives
• Define success metrics, measurement frameworks, forecasting and attribution approaches to evaluate performance and inform investment decisions
• Own performance reporting and insights across digital channels, proactively communicating trends, results, and recommendations
• Translate data into clear narratives that inform decision-making and investment strategy
• Proactively surface risks, opportunities, and recommendations to stakeholders, ensuring visibility and alignment

Requirements:

• 7+ years of experience in digital marketing or demand generation, with deep expertise in paid media and SEO/GEO in a B2B environment
• Proven experience owning strategy, performance, and optimization—not just execution
• Strong analytical skills and comfort using data to inform decisions and optimizations
• Experience managing agencies and external partners with clear expectations and accountability
• Strong understanding of how digital marketing supports full-funnel demand generation and revenue outcomes
• Comfort operating across modern digital marketing, analytics, and CRM platforms, with the ability to evaluate and maximize tools rather than simply operate them
• Experience with Agile Marketing
• Healthcare Industry marketing a plus