Field Marketing Manager - US

Medius is a global leader in cloud-based spend management solutions, dedicated to transforming finance with innovative technology. The Field Marketing Manager will develop and execute marketing strategies to drive demand in North America, collaborating with sales teams and managing various marketing campaigns.

Responsibilities:

• Develop the annual demand strategy and the design of a demand plan to support the go-to-market strategies for North America
• Develop, execute, and manage net new acquisition demand generation campaigns and programs including events, ABX programs, webinars, content syndication, and paid social channels along the entire buyer’s journey. Note that PPC is managed by the digital team, but the field marketing manager should work closely with the digital team to optimize PPC performance in the NA territory with weekly digital lead reviews. Ensure consistent messaging and brand identity across all channels
• Attend trade shows, conferences and other events to interact with potential customers and partners, gain industry insights, and drive thought leadership. Use these events as opportunities to drive demand and awareness of Medius
• Develop, execute, and manage account-based programs against the TAL (Target Account List) and coordinate with internal sales and Business Development Rep teams and external agencies, if applicable
• Support collaboration among Business Development Reps and sales teams to create pipeline and improve pipeline conversion rates for new prospects
• Develop a strong understanding of our target personas to create topical content and campaigns that speak to customers’ challenges, needs, and concerns
• Utilize intent tools such as 6Sense and Qualified to build, execute, and optimize account-based engagement, demand generation and brand awareness programs
• Forecast, measure, analyze, and report on the impact of demand marketing activities in terms of KPIs aligned to go-to-market strategies
• Ensure all field marketing programs comply with local data privacy and other regulations
• Be aware of, and comply with, all corporate policies
• Manage budget and allocate resources to ensure campaigns are successful, cost-effective, and have demonstrable ROI
• Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business

Requirements:

• 7+ years marketing, marketing communications, advertising, or related experience; SaaS experience a plus
• B.A. or B.S. in marketing, marketing communications, advertising, business, or related degree
• Experience developing and executing successful marketing plans to drive demand
• Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business
• Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics, and business insight tools (Domo/PowerBI/Tableau)
• Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
• Passion for designing and executing multi-channel demand generation programs, performance testing, and optimization