GTM Engineer

Built is an AI-powered platform transforming the way real estate is financed, developed, and managed. They are seeking a Go-To-Market Engineer to design, operate, and continuously improve systems and campaigns that drive lender pipeline and revenue, focusing on campaign execution, automation, and analytics.

Responsibilities:

• Own end-to-end campaign execution for the lender business in HubSpot, including email, lifecycle, nurture, paid ads, routing, and lead management programs
• Build, launch, measure, and optimize campaigns based on performance and pipeline impact
• Own day-to-day operation and optimization of the GTM tech stack (HubSpot, Clay, AirOps, Lemlist)
• Build and maintain lead scoring models, routing logic, lifecycle stages, and SLAs
• Ensure data quality, attribution accuracy, and system reliability across GTM systems
• Partner closely with Marketing, Sales and Product Marketing to operationalize GTM strategy into execution
• Design, improve, build and maintain automated workflows using tools like n8n, Lemlist, Clay, and AirOps
• Build AI-powered enrichment, outbound, and intent-detection pipelines
• Integrate GTM tools and data sources via APIs and automation platforms
• Replace manual, repetitive processes with scalable, reliable workflows
• Rapidly prototype, test, and iterate on GTM experiments to improve conversion and efficiency
• Own marketing attribution, pipeline analytics, and GTM performance reporting
• Build and maintain dashboards and automated reporting pipelines (Salesforce, HubSpot, Sheets, Looker or similar)
• Create playbooks, SOPs, and documentation for GTM systems, campaigns, and workflows
• Train and enable Marketing and Revenue teams on tools, processes, and best practices
• Establish guardrails and operating models to ensure adoption, consistency, and trust in GTM systems
• Act as the internal owner for 'how we run Marketing GTM'

Requirements:

• 5+ years in Marketing Ops, Revenue Ops, or Go-To-Market / Growth Engineering roles
• Hands-on experience executing and optimizing campaigns end-to-end in HubSpot
• Strong experience with GTM automation and enrichment tools (Clay, AirOps, n8n, or similar)
• Salesforce proficiency (reports, dashboards, data structure)
• Strong API and integration experience across GTM systems
• Analytical fluency (SQL, advanced spreadsheets, or both)
• Strong systems thinking and ownership mindset — you own outcomes, not just tools
• Comfort operating without a fully defined playbook
• Experience with ABM platforms (6sense, Demandbase, or similar)
• Python or JavaScript for custom scripts and integrations
• Experience using AI/LLM tools for GTM workflows or data processing
• B2B SaaS experience, ideally in fintech or construction tech