ResponsiveRemote
Manager - Integrated Marketing
United States
Full-time
1 week ago
$112,000 - $130,000 USD
H1B Sponsor
Key skills
B2B SaaS marketingWeb copywritingEditorial calendar managementContent atomizationMulti-channel distributionAI tools utilizationEditing skillsProject managementCollaborationAISaaSLeadershipProject Management
About this role
Responsive is a market leader in Strategic Response Management SaaS solutions, serving over 2,000 customers including major corporations. They are seeking a Manager of Integrated Marketing to oversee the execution of content and web experiences, focusing on editorial operations and collaboration across marketing teams.
Responsibilities:
- Own the execution of the editorial calendar end-to-end, including partnering with the Director of Integrated Marketing on planning and overseeing prioritization, workflows, and on-time publication across web, thought leadership, and campaigns
- Lead content atomization and merchandising of pillar assets to extend reach and impact across channels
- Partner closely with Growth Marketing to ensure content plans align with quarterly paid media campaigns
- Serve as the lead web copywriter across core website pages, including product pages, campaign pages, and landing pages, while supporting PPC and campaign copy needs with high-quality, conversion-focused writing
- Write and edit long-form content, including reports, ebooks, guides, and other flagship assets, while ensuring consistency across derivative content
- Own content management and optimization in partnership with the A/G/SEO team to drive organic performance, discoverability, and long-term content health
- Apply AI and automation creatively and responsibly to scale content updates, optimization, and reuse
- Lead editing, QA, and publication standards across all content types, ensuring on-brand, quality execution at scale
Requirements:
- 7-10 years of experience in B2B SaaS content marketing or integrated marketing
- Deep expertise in web copywriting, including experience writing for conversion and clarity
- Proven experience owning editorial calendars, workflows, and content operations
- Strong understanding of content atomization and multi-channel distribution
- Experience partnering with Product Marketing Management, Creative, Growth, SEO, and Web teams to align content with paid and organic performance goals
- An AI-enabled mindset, including a vision for how to use AI tools to improve efficiency, quality, and scalability
- Exceptional writing, editing, prioritization, and project management skills
- A collaborative, proactive mindset and the ability to thrive in a fast-moving, remote-first environment